The Design of Everyday Things

Summary

First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new frontier. The Design of Everyday Things is a powerful primer on how - and why - some products satisfy customers while others only frustrate them. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©1988 Donald A. Norman (P)2011 Tantor