Brand Now

Summary

Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off.  The book helps you: Create a brand with meaning  Reinforce it with the right touchpoints  Hone your brand's unique story  Share it through engaging content  Cultivate a sense of community  Craft a coherent experience  Stand out with simplicity and transparency  The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise - and win a place in the hearts and minds of your customers.

©2018 Nick Westergaard (P)2018 Gildan Media