Death of a Marketer

Summary

Nimble. Adaptable. Flexible. Responsive. Agile.     Marketing is in critical condition. Hurled into the 21st century amid a storm of digital disruption, it has since focused on solely surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence, and marketing excellence requires agility.    Using a detailed historical lens, Death of a Marketer charts a course toward marketing's Agile future.    Dive in to discover: Marketing's cyclical history, from flowery persuasion to the no-nonsense hard sell and back again. A detailed walk-through of four Agile methodologies that can help marketers thrive in their uncertain environments. Compelling reasons that enterprise organizations and one-person teams alike should be racing to adopt an Agile marketing approach. Founded on in-depth research and real-world examples alike, Death of a Marketer is a must-listen for all modern marketing professionals. PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2017 Andrea Fryrear (P)2018 Andrea Fryrear