Planet Google

Summary

After one of the most successful IPOs in history, Google set forth on a bold new strategy for its future, a vision so large and controversial that the company has worked very hard to keep it under wraps. The business world has been desperate to learn what Google is up to, because they know that Google is the arbiter of the future of the web. Now, with unprecedented access to Google's top management, Randy Stross reveals for the first time the audacious scope of Google's new plan, including such potentially disruptive initiatives as free downloadable software, which could put providers like Microsoft out of business, and GoogleEarth and GoogleMaps satellite technology, which is rapidly mapping the entire surface of the Earth in high-powered detail. Stross explores the profound implications not only for the business world but for our culture at large.

©2008 Randall Stross (P)2008 Blackstone Audio, Inc.