Velocity 2.0

Summary

Velocity 2.0 is the second book from retail automotive industry expert, entrepreneur, and former dealer Dale Pollak. The book picks up where Dale's Velocity: From the Front Line to the Bottom Line leaves off, revealing new ROI-based management metrics and processes dealers can use to operate more efficient and profitable used-vehicle departments. The book flows from the recognition that today's used vehicle marketplace is more challenging and volatile than it's ever been - a tough reality driven by the power of the Internet and a troubled economy. Velocity 2.0 offers a playbook of best practices and processes to help dealers become more successful.

©2010 Dale Pollak (P)2011 New Year Publishing