Adrian Slywotzky has 2 audiobooks on Listento.it, narrated by 4 narrators, with an average listener rating of 4★ across 12 ratings. The most-rated is The Art of Profitability.

What do Barbie dolls, Nokia phones, and American Express credit cards have in common? They all represent a powerful business model called pyramid profit. How about Intel, Microsoft, and Stephen King? They all exploit another model called value chain position profit. The Art of Profitability reveals the invisible but important governing principles that can mean the difference between business failure and success. Writing with wit and provocative insight, best selling author Adrian Slywotzy tells the story of eccentric strategy teacher David Zhao and his young student. Each of the book's chapters presents a lesson from the exuberant and always challenging master - and a profit paradigm that will open your mind to the many ways to make profit happen. You'll understand - from a different perspective - how your company and your competitors generate profit, which business models can be best applied to your profit-making strategy, what specific actions your organization can take in the next ninety days to improve its bottom line, and more. With scores of examples from today's global marketplace, a weekly assignment, and an eclectic business reading list ranging from Obvious Adams to Einstein's Dreams, The Art of Profitability invites anyone in business to engage in the lively exchange between mentor and protégé. Enter the classroom. Discover the art. And learn which form of profitability will help your company succeed today and grow tomorrow.
©2002 Mercer Management Consulting, Inc. All Rights Reserved. (P)2003 Time Warner AudioBooks. A division of the AOL Time Warner Book Group.

What does a check-printing company do when fewer people write checks? Clarke American applied a dynamic new business approach that resulted in double-digit growth. What happens when a breakthrough technology saved GM's OnStar and achieved stratospheric revenues. A truly eye-opening business audiobook, How to Grow When Markets Don't shows how old-line companies are creating new profits through "demand innovation." This powerful approach to recognizing the opportunities that surround a product instead of merely improving, asks: Where do customers spend the most time and money in areas related to my product or service? How can I help them improve their operations, reduce their risk, or grow their own revenues? The answers lead to huge growth opportunities for both business-to-business and consumer markets. Packed with many thought-provoking success stories, insights on how to mine your company's hidden assets, and "moves for Monday morning" that can immediately improve your bottom line, How to Grow When Markets Don't addresses today's economic challenges by providing powerful and practical strategies to generate new growth.
©2002 Mercer Management Consulting, Inc. All Rights Reserved. (P)2003 Time Warner AudioBooks. A division of the AOL Time Warner Book Group.