Dan Englander has 3 audiobooks on Listento.it, narrated by 2 narrators, with an average listener rating of 1★ across 1 ratings. The most-rated is Mastering Account Management.
Mastering Account Management
Summary
You're up to 55% more likely to win business with an existing customer than with an outside prospect. Mastering Account Management is your blueprint for winning long-term business with your highest potential buyers (your customers). From selling millions in high-end video services, to managing projects in the New York advertising world, Dan Englander learned that most companies don't take the right steps to farm repeat business. Instead of focusing on time-consuming lead-generation tactics, a replicable account management process will produce better and faster returns. Englander's 102-step guide will tell you how to create one for your business. Learn what the top account managers do: Systematize repeat business. Achieve flexibility and freedom by keeping a barrier between sales and customer or client service. Build long-term partnerships by prioritizing experience over output. Make life easier by leveraging new apps, tools, and high-tech shortcuts. Maximize networking referrals. Get the right framework for winning more deals, delighting your customers, and achieving peace of mind. This book is equal parts sales and customer service, with a healthy sprinkling of technology. Those who enjoyed Spin Selling and The Art of Client Service are sure to gain a lot from this book, as will fans of The 4-Hour Workweek.
©2015 Daniel Englander (P)2015 Daniel Englander
The Lean Explainer Video
Summary
Startups have made $50 million in a few days by adding a homepage explainer video. That said, not all product videos are created equal. As companies discover the potential of this medium, it's more important than ever to stand out and leave a lasting impression on your audience. If you're a founder, an entrepreneur, a marketer, or a related role, how do you create a memorable explainer video? How do you ensure it converts? How do you determine your budget and quality level? How do you pick the right technique? How do you select the right producer? As the first employee and senior account manager at New York animation studio IdeaRocket, Dan Englander managed productions for Venmo, Electronic Arts, and many Fortune 500s. From his experiences he lays out a step-by-step blueprint for creating an effective explainer, from strategy to completion. The Lean Explainer Video is the ultimate production handbook for busy startups and entrepreneurs. It will show you how to create a high-converting video in a cost-effective way. Learn how to: Develop your message: Go through the 20-question discovery process to build the foundation for a powerful script Achieve the right balance between quality and cost: Get the highest production value for your investment. Find the right producer: Understand the considerations most companies don't know when they enter the marketplace. Create a high-quality and low-cost voice-over: Cast and delegate effectively on top artist networks Leverage whiteboard animation: Get the most out of this highly educational technique. Video projects are too time-consuming and costly to screw up. By applying The Lean Explainer Video, you'll have peace of mind during your production process. More importantly, your video will be many times stronger.
©2015 Daniel Englander (P)2015 Daniel Englander
Don't Go Viral
Summary
Marketing gurus everywhere are telling you to invest in video. You might be tempted to rush into production or launch a hasty campaign, but not so fast! You probably have a limited budget, and the stakes are too high to overspend on mediocre content. So if you're a founder, entrepreneur, or marketer, how much of your budget should you invest? What return on investment can you expect? Should you go for animation or live action? How should you distribute your video? You'll get answers to these questions and many more. As the first employee and senior account manager at the New York animation studio IdeaRocket, Dan Englander worked with Venmo, Electronic Arts, and many Fortune 500s. From his experiences, he lays out a step-by-step blueprint for achieving results from video marketing. Don't Go Viral will teach you to rethink and leverage the most powerful marketing medium. Learn how to: Find target ROI: Use a 5-step process. Know what you hope to gain before spending money. Model your results: Review relevant case studies and plan for success. Win with YouTube: Develop the right expectations and strategy for the largest video network. Learn the nuanced approach used by advanced marketers. Fit video marketing into your funnel: Avoid squandering your video's power. Show it to the right audience at the right time. Apply distribution strategies, tools, and hacks: Access a library of specific methods for increasing your conversions, sales, and audience. Video can be your most lucrative marketing asset or a headache-inducing money pit. It just depends on the strength of your strategy. Don't Go Viral will start you on the right path.
©2015 Daniel Englander (P)2015 Daniel Englander