Richard L. Brandt has 2 audiobooks on Listento.it, narrated by 3 narrators, with an average listener rating of 5★ across 8 ratings. The most-rated is One Click.
One Click
Summary
An insightful look at how Amazon really works and how its founder and CEO makes it happen.... Amazon’s business model is deceptively simple: make online shopping so easy and convenient that customers won’t think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He’s a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail. Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon’s ongoing evolution. Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco.
©2011 Richard L. Brandt (P)2011 Blackstone Audio, Inc.
Inside Larry's and Sergey's Brain
Summary
An in-depth look at the strategies of Google's shockingly successful founders. You've used their products. You've heard about their skyrocketing wealth and "don't be evil" business motto. But how much do you really know about Google's founders, Larry Page and Sergey Brin? Inside Larry and Sergey's Brain skips past the general Google story and focuses on what really drives these men and where they will take Google in the future. Richard L. Brandt shows the company as the brainchild of two brilliant but individual men and looks at Google's business decisions in light of its founders' ambitions and beliefs. Larry is the main strategist, with business acumen and practical drive, while Sergey is the primary technologist and idealist, with brilliant ideas and strong moral positions. But they work closely together, almost like complementary halves of a single brain. Larry is more socially awkward and rarely volunteers to answer questions. Sergey is more poised but is also shy with outsiders. Through interviews with current and former employees, competitors, partners, and senior Google management, plus conversations with the founders themselves, Brandt demystifies the secret society that is Google, as well as clarifying a number of misconceptions.
©2009 Richard L. Brandt (P)2009 Gildan Media Corp