Zach Schonbrun has 2 audiobooks on Listento.it, narrated by 2 narrators, with an average listener rating of 4★ across 5 ratings. The most-rated is The Performance Cortex.
The Performance Cortex
Summary
Athletic genius explained. A groundbreaking new perspective on the science of elite sporting performance. Why couldn't Michael Jordan, master athlete that he was, hit a baseball? Why can't modern robotics come close to replicating the dexterity of a five-year-old? Why do good quarterbacks always seem to know where their receivers are? In this deeply researched book, sports and business reporter Zach Schonbrun explores what actually drives human movement and its spectacular potential. The groundbreaking work of two neuroscientists in Major League Baseball is only the beginning. Schonbrun traces the fascinating history of motor research and details how new investigations in the brain are helping explain the extraordinary skills of talented performers like Stephen Curry, Tom Brady, Serena Williams, and Lionel Messi; as well as musical virtuosos, dancers, rock climbers, race-car drivers, and more. Whether it is timing a 95-mph fastball or reaching for a coffee mug, movement requires extraordinary computation that many take for granted - until now. The Performance Cortex ushers in a new way of thinking about the athletic gifts we strain to see in our cavernous arenas. It's not about the million-dollar arm anymore. It's about the million-dollar brain. Includes a bonus PDF with charts and graphs. PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2018 Zach Schonbrun (P)2018 Penguin Audio
One Great Shoe
Summary
The last American company to truly compete with Nike in the billion-dollar basketball sneaker market was And1, a rags-to-riches enterprise founded by three friends in Philadelphia who used grassroots marketing and an audacious approach to connect with young consumers. That was nearly 20 years ago. Can And1 possibly catch lightning in a bottle again? Zach Schonbrun inspects the rise, fall, and current relaunch of one of the most fascinating American brands of the 1990s, led by Cape Capener, an eccentric executive enchanted by the pursuit of simply developing "one great shoe". With it, Schonbrun peels back the curtain on "sneakerhead" culture, this country's haywire enthrallment with basketball shoes, and how a company like And1 can hope to compete again in a $4.5 billion industry.
©2015 Zach Schonbrun (P)2015 Audible, Inc.