Fortune writer and best-selling author of Inside Apple's exposé of Uber, the multibillion-dollar Silicon Valley upstart that has disrupted the transportation industry around the world. Uber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost. Despite the company's significance to the on-demand economy and the mobile revolution and the battle for global dominance that Kalanick is waging against politicians and taxi companies all over the world, the full story behind Uber has never been told. It's a story that start-up founders, executives of traditional businesses, tech-savvy listeners, and drivers and riders alike will find riveting. Adam Lashinsky, veteran Fortune writer and author of Inside Apple, traces the story of Uber's rapid growth from its murky origins to its plans for expansion into radically different industries. The company is fighting local competitors and lawmakers for markets around the world; it has already faced riots and protests in cities like Paris, Rio de Janeiro, and Mumbai. It fought, and lost, an expensive and grueling battle against rival Didi in China. Uber has also poached entire departments from top research universities in a push to build the first self-driving car and possibly replace the very drivers it's worked so hard to recruit. Uber is in the headlines every day, but so much about its past and its future plans are still unknown to the public. Lashinsky will offer a look inside Uber's vault in this informative, deeply researched book about the ur-disruptor and its visionary and fierce CEO.
©2017 Adam Lashinsky (P)2017 Penguin Audio
Audie Award Nominee, Business and Educational, 2013 Inside Apple reveals the secret systems, tactics, and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for Apple products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides listeners with a golden ticket to step inside. In this primer on leadership and innovation, the author introduces concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives were tapped, à la Skull Bones, for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. Lashinsky, a senior editor-at-large for Fortune, knows the subject cold: In a 2008 cover story for the magazine, entitled "The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday?" he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
©2012 Adam Lashinsky (P)2012 Hachette Audio
Adam Lashinsky is a reporter and executive editor of the multinational business magazine Fortune. He received worldwide recognition in 2012 for his best-selling exposé of technology giant Apple Inc in his book Inside Apple. He visits the Audible Studios to discuss his exposé of the taxi app business Uber and its CEO, Travis Kalanick, in Wild Ride: Inside Uber's Quest for World Domination.
©2017 Audible Studios (P)2017 Audible Studios