Cover art for Writing to Be Understood

Writing to Be Understood

Summary

Have you ever wondered what makes your favorite nonfiction books so compelling, understandable, or enjoyable? They're connecting with you, as a reader (or listener). This book will help you recognize and apply the methods of your favorite writers to your own work.  Writing to Be Understood is the thinking writer's guide to effective nonfiction writing techniques, such as:    Using analogies to illustrate unseen concepts  Appealing to the reader's innate curiosity  Alternating between abstraction and detail in explanations  Balancing humility with credibility  For each topic, the book combines insights from cognitive science with advice from writers and expert practitioners in fields of psychology, technology, economics, medicine, policy, and more.   Whether you're an expert trying to communicate with a mainstream audience or a nonfiction writer hoping to reach more people, Writing to Be Understood will help you expand the impact of your words.  Gold Medal Winner, 2019 Independent Publisher Book Awards  

©2018 Anne Janzer (P)2019 Anne Janzer

Length: 4 hrs and 41 mins
Available on Audible
Cover art for The Writer's Process

The Writer's Process

Summary

Master the inner game of writing! Writing is an intensely personal act, yet all writers face similar problems related to focus, procrastination, creativity, and productivity. This book combines the field-tested practices of successful and productive writers with insights from cognitive science. By understanding how your mental processes affect the work, you can master the inner game of writing. The Writer's Process is a practical guide to finding your best writing process. Topics include: How to invite your brain to work when you're not actively writing Why writing is like baking bread, with many steps including periods of incubation How to structure your surroundings for each phase of the writing process

©2016 Anne Janzer (P)2016 Anne Janzer

Narrator: Anne Janzer
Author: Anne Janzer
Length: 4 hrs and 2 mins
Available on Audible
Cover art for Subscription Marketing

Subscription Marketing

Summary

You may not have noticed, but the world around you is switching to subscriptions.    Have you changed your marketing practices to thrive in this new economy?  Subscribers expect different things from businesses than transactional customers. It's up to you to deliver.    This audiobook is a practical guide for marketers, start-up executives, customer success management professionals, and executives of businesses adopting or transitioning to a subscription-based model. This completely revised, expanded edition includes:     Updated research and case studies reflecting the rapid growth of subscription-based businesses  Real-world examples of effective value nurturing strategies  A new chapter on the risks and challenges of subscription marketing    Subscription Marketing is one of the best marketing strategy audiobooks of all time, according to BookAuthority. Find out why.  

©2017 Anne Janzer (P)2017 Anne Janzer

Narrator: Anne Janzer
Author: Anne Janzer
Length: 4 hrs and 37 mins
Available on Audible
Cover art for The Workplace Writer's Process

The Workplace Writer's Process

Summary

The secrets of business writing success. If writing is any part of your job, you owe it to yourself to figure out how to get it done consistently, efficiently, and successfully. This audiobook covers the business communication skills no one teaches you in writing class: How to collaborate effectively with stakeholders or subject matter experts  Why the style guide is your friend and how to create one for your business  The most efficient way to approach revision  How to set up your projects to sail through reviews and approvals  The Workplace Writer's Process is filled with actionable advice you can use immediately to finish more projects in less time and create content. Buy it today to invest in your career success.

©2017 Anne Janzer (P)2018 Anne Janzer

Narrator: Anne Janzer
Author: Anne Janzer
Length: 4 hrs and 3 mins
Available on Audible