Alexander Hiam has 2 audiobooks on Listento.it, narrated by 2 narrators, with an average listener rating of 5★ across 2 ratings. The most-rated is Marketing for Dummies, Second Edition.
Marketing for Dummies, Second Edition
Summary
Whether you want to introduce a new product or jump-start your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing for Dummies leads you step by step through the four P's of marketing: product, pricing, positioning, and placement. Discover how to: Prepare hard-hitting campaigns Plan and stick to your budget Use research effectively Increase consumer awareness Satisfy your clients' needs Boost your sales
©2004 Wiley Publishing, Inc (P)2007 HarperCollins Publishers
The Portable M.B.A. in Marketing
Summary
In the rapidly changing business environment of today, education has become the key to advancement. Managers - indeed all employees - must constantly increase their knowledge and expertise in order to remain competitive. The Portable M.B.A. in Marketing is your most cost- and time-effective answer. Written by 2 college professors with extensive business and marketing experience, The Portable M.B.A. in Marketing offers an upper-level marketing curriculum, updated and applied to today's - and tomorrow's - managers. It illuminates the key issues facing today's companies: the rediscovery of the customer, the quest for total quality, global competition, and the challenges of innovation, all of which are necessary components of the competitive edge in the global economy.
©1994 John Wiley and Sons, Inc. (P)1996 by Dove Audio, Inc.