Claude C. Hopkins has 2 audiobooks on Listento.it, narrated by 2 narrators, with an average listener rating of 4.5★ across 13 ratings. The most-rated is Scientific Advertising.
Scientific Advertising
Summary
This is the complete and unabridged audiobook Scientific Advertising narrated from the original book as written by Claude C. Hopkins. Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.
©1923 Claude C. Hopkins (P)2002 Timeless Wisdom
My Life in Advertising and Scientific Advertising
Summary
My Life in Advertising is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic Scientific Advertising). This audiobook is not written as a personal history, but as a business story. The chief object behind every section is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, My Life in Advertising is a must-listen audiobook for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for internet marketing.
©1966 Claude C. Hopkins (P)2020 Claude C. Hopkins