David Gaughran has 2 audiobooks on Listento.it, narrated by 2 narrators, with an average listener rating of 3.5★ across 2 ratings. The most-rated is Let's Get Digital.
Let's Get Digital
Summary
This award-winning, best-selling self-publishing guide has been re-released as a new updated and expanded 2nd edition, with 75,000 words of essays, articles, and how-to guides, as well as contributions from 30 best-selling indie authors including J. Carson Black, Bob Mayer, Debora Geary, Mark Edwards, and many more. And now it is available in audiobook format for the very first time. "You won't make any money from self-publishing." MYTH! The Internet has revolutionized every business it has come into contact with, and publishing is no different. For the first time, these changes are handing power back to the writer. It's up to YOU if you want to profit from them. Let's Get Digital: How to Self-Publish, and Why You Should (Updated 2nd Edition) covers everything from how the disruptive power of the Internet has changed the publishing business forever to the opportunities this has created for writers. It gives you practical, hands-on advice, sharing the very latest best practices on editing, cover design, formatting, and pricing. It gives you proven marketing strategies that won't eat into your writing time and are actually effective at selling books. It also shares tips on platform building, blogging, and social networking, and explains which approaches are best for selling fiction versus nonfiction, and what writers should really focus on. This new updated 2nd edition now has more options for those on a tighter budget, teaches you how to get your book into print (and why that helps selling eBooks), tells you why you should start a mailing list immediately, and shares the pros and cons of going exclusive with Amazon. And that's just for starters.
©2011, 2014 David Gaughran (P)2015 David Gaughran
Strangers to Superfans: A Marketing Guide to the Reader Journey
Summary
From the author of Let's Get Digital and Let's Get Visible, this audiobook will change how you think about marketing. Strangers to Superfans puts you in the shoes of your ideal readers, and forces you to view your marketing from their perspective. Learn the five stages in the Reader Journey. Identify where your blockages are and how to fix them. Optimize each stage to increase conversion. Boost sales by making the process more friction-less. Build an army of passionate readers who do the selling for you. It's not enough to know who your ideal readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the buy button. And it's crucial to determine why they liked your book enough to finish it...but not sufficiently to recommend it to their friends. The Reader Journey is a new marketing paradigm that maps out the journey your ideal readers take in their transformation from strangers to superfans. Table of contents Part I: A New Paradigm - The Reader Journey The New Marketing Defining Your Ideal Reader The Importance of Granular Targeting Buyer Personas & the Stages of Selling Part II: Reader Roadblocks The Discoverability Myth Visibility Chokepoints Consideration Distraction Purchase Pains Advocacy Issues Part III: Optimizing the Reader Journey The Escalating Challenge of Conversion Getting Discovered Increasing Visibility Browsers to Buyers: How To Make a Product Page Convert DNF to OMG Handing out Megaphones Part IV: The Failure Matrix Locating Failure Points Discovery Fail Visibility Fail Consideration Fail Purchase Fail Advocacy Fail Part V: Solve in Reverse Why We Work Backwards The Product The Presentation The Promotion The Superfan Factory
©2018 David Gaughran (P)2019 David Gaughran