Derek Thompson has 2 audiobooks on Listento.it, narrated by 2 narrators, with an average listener rating of 4.5★ across 31 ratings. The most-rated is Hit Makers.
Hit Makers
Summary
Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters but rather their friends, followers, and imitators - the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste", and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold yet sneakily recognizable. All businesses, artists, and people looking to promote themselves and their work want to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the 21st century - people's attention. From the dawn of impressionist art to the future of Facebook, from Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses Why Facebook is the world's most important modern newspaper How advertising critics predicted Donald Trump The fifth grader who accidentally launched "Rock Around the Clock", the biggest hit in rock and roll history How Barack Obama and his speechwriters think of themselves as songwriters How Disney conquered the world - but the future of hits belongs to savvy amateurs and individuals The French collector who accidentally created the Impressionist canon Quantitative evidence that the biggest music hits aren't always the best Why almost all Hollywood blockbusters are sequels, reboots, and adaptations Why one year - 1991 - is responsible for the way pop music sounds today Why another year - 1932 - created the business model of film
©2017 Derek Thompson (P)2017 Penguin Audio
![Cover art for Creadores de Hits [Hit Makers]](https://m.media-amazon.com/images/I/51+0VaaWtjL._SL500_.jpg)
Creadores de Hits [Hit Makers]
Summary
Nada «se vuelve viral». Si crees que una película, canción o app popular surgió de la nada para convertirse, de boca en boca, en un éxito, te estás perdiendo la historia real. Cada éxito de taquilla tiene una historia secreta de poder, influencia, emisoras oscuras y cultos apasionados que convierten algunos productos nuevos en fenómenos culturales. Incluso las ideas más brillantes se marchitan en la oscuridad si no se conectan a la red correcta. En su pionera investigación, el editor de Atlantic Derek Thompson nos descubre la psicología oculta en por qué nos gusta lo que nos gusta y revela la economía de los mercados culturales que, invisiblemente, moldean nuestras vidas. Rompiendo mitos sentimentales de la creación de éxitos que dominan la cultura y el negocio pop, nos muestra que la calidad no es suficiente para el éxito. Puede que este sea un mundo nuevo, pero hay algunas verdades perdurables sobre lo que quieren las audiencias y los consumidores. Toda empresa, artista o persona que busque promocionarse quiere saber qué es lo que hace que algunas obras tengan tanto éxito, mientras otras desaparecen. Creadores de hits es un viaje mágico y misterioso a través de los éxitos de la cultura pop del siglo XX y la moneda más valiosa del siglo XXI: la atención de la gente. Desde los comienzos del arte impresionista hasta el futuro de Facebook, desde los pequeños diseñadores de Etsy hasta el origen de La guerra de las galaxias, Thompson relata la fascinante historia de las causas de la popularidad y del modo en que la cultura cobra vida. Please note: This audiobook is in Spanish.
©2018 Derek Thompson (P)2020 Audible, Inc.