Ed Zitron has 2 audiobooks on Listento.it, narrated by 2 narrators, with an average listener rating of 4.8★ across 4 ratings. The most-rated is This Is How You Pitch.
This Is How You Pitch
Summary
This version is professionally mastered, produced, and recorded by John Marshall Cleary, and performed/read by Peter Stormare, the classically-trained, globally popular actor. So you want to work in PR? Does the idea of glamorous parties, open bars, and rubbing elbows with the rich and famous sound like an exciting career for you? Then neither this book nor a career in Public Relations are for you. This book will teach you all you need to know about public relations, from what to do on your first day at your desk to how to start your own PR agency. You'll learn the core skill of the business: pitching. It'll also tell you how to avoid becoming a buzzword-spitting automaton that the media will hate. Written by a PR veteran who has done it all - and made every mistake along the way - This Is How You Pitch is an honest, direct guidebook to Public Relations, how to survive your first years in the business, and how to turn it into a prosperous, fulfilling career.
©2013 Edward Zitron (P)2016 Edward Zitron
Fire Your Publicist
Summary
You make your own sales calls. You balance your own books. You answer your own phones. Why not be your own publicist?
Industry veteran Ed Zitron’s follow-up to his best-selling public relations bible This Is How You Pitch will show you how to get the same results as a pricey, pushy publicist, without having to spend five figures, as well as how the secrets of PR can change every aspect of your day-to-day life.
Fed up with the exorbitant fees and uncertain results, Ed has spilled the secrets of the billion-dollar publicity industry in an easy-to-follow manual that is light in tone and heavy on actionable information. Ed will show you the trade secrets of the public relations world, including:
How to pitch anything to any audience, from bloggers to the board room
Using social media the right way, without wasting time, money, or energy on the wrong tools and methodologies
Becoming a master networker without breaking a sweat
Getting to know the media - and how to work with them to get yourself noticed
Navigating your way through difficult situations, from insignificance to armageddon
©2015, 2017 Edward Zitron (P)2015 Edward Zitron