Edmond A. Bruneau has 2 audiobooks on Listento.it, narrated by 1 narrator. The most-rated is Prescription for Advertising Volume One.
Prescription for Advertising - Volume Two
Summary
Chapters include: Why Media Planning and Buying Is so Important How to Buy Print Advertising How to Buy Effective Radio The Lure of Television Billboards, Buses and Benches Signs: The Other Outdoor Advertising Medium Reaching Prospects Through the Mail Specialty Advertising Co-Operate With Co-Op Advertising The Challenge of Blazing New Trails If you've ever asked yourself some of these questions, this book of solid advertising advice is for you. Questions like: What is positioning and why is it important? Why is media planning necessary...what are the formulas? Is CO-OP advertising worth it? Should part of my advertising budget go toward signs? What is synergestic advertising? What's the best way to buy ads in the Newspaper? Is there a trick to buying commercials on Radio and TV? The answers to these questions and many more are inside Prescription for Advertising. It's uncomplicated, easy-to-understand and enjoyable to read. Find out how advertising works in the real world...and how you can make it work for you. Discover how you can avoid common costly advertising mistakes. Save time by talking to the right advertising people...and avoiding the wrong ones. Prescription for Advertising. A soothing salve for the aches and pains poor advertising often brings. Start applying it to your business today!
©1986 Edmond A. Bruneau (P)2012 Edmond A. Bruneau
Prescription for Advertising Volume One
Summary
Chapters include: Introduction 1. Seeing the Whole Elephant 2. Getting to Where You Want to Go 3. Creativity - the Power to Break Through 4. Setting an Advertising Budget 5. The In-House or Out-House Dilemma 6. Finding a Good Advertising Agency 7. Setting the Ground Rules 8. How to Pay Your Advertising Agency 9. Keeping Your Agency on the Right Track 10. How to Work with Your Account Executive Prescription for Advertising is created specifically for the business owner or manager who needs to advertise but really doesn't know how to make it happen. It's a comprehensive guide to the complete world of advertising.
©1986 Edmond A. Bruneau (P)2012 Edmond A. Bruneau