Fred Joyal has 2 audiobooks on Listento.it, narrated by 1 narrator, with an average listener rating of 4.8★ across 12 ratings. The most-rated is Everything Is Marketing.
Everything Is Marketing
Summary
Dentistry is one of the greatest professions in the world. It's also one of the most misunderstood. Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step by step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen. The first step is learning to recognize that you have the power to transform your patients' health, happiness and quality of life, then infusing that belief into everything-including your office, your team, your advertising and your chairside conversations. Drawing from over two decades of industry experience, Fred shares insight on topics like: Why dentistry's unique business model is such a huge advantage How to create an unexpected and unforgettable patient experience Why patients leave your practice - and how you can keep them for life Proven ways to boost patient loyalty and word of mouth Secrets to building a strong (and happy) team that your patients will fall in love with Fred's approach to marketing is practical, straightforward, and easy to put into action today. It's an unbeatable strategy for capturing the hearts and minds of patients and experiencing explosive practice growth.
©2009 Sirona Dental Systems, Inc. (P)2014 Sirona Dental Systems, Inc.
Becoming Remarkable
Summary
How can dentists stay competitive in an online world where patients seek and share information faster than ever before? In short: by being remarkable. Fred Joyal, author of Everything Is Marketing, co-founder of 1-800-DENTIST®, and the industry's leading authority on dental practice marketing, reveals how dentists can adapt and thrive by understanding - and embracing - recent shifts in patient behavior, new technology, and the economy of the industry. Drawing on 30 years of expertise, Fred explains how to take a hard look at your practice to assess what's working, adjust what's not, and create a practice experience patients can't help but rave about. Filled with real-world examples, Becoming Remarkable covers a wide range of topics including: New economic realities dentists can't afford to ignore Harnessing the power of social media and online reviews What real patients say they want most from a dental practice Keys to building (and keeping) a five-star team Embracing new technology - both in and out of your practice Fred lays out an easy-to-follow framework for embracing the future of dentistry and building a practice that patients will choose, stay with, and recommend. It's a must-hear for the whole team and a sure-fire recipe for long-term practice success.
©2015 Sirona Dental Systems, Inc. (P)2015 Sirona Dental Systems, Inc.