International Management School has 4 audiobooks on Listento.it, narrated by 3 narrators. The most-rated is Digital Marketing 2020 + Passive Income in the Innovation Era.
The Ultimate Guide on Cybersecurity + Data Science: two books in one
Summary
Innovation influences the market and its operators, especially about competition conditions. One of the most significant technological advances relates to the possibility of capturing a huge amount of information and processing them rapidly: two of the main features that make up the phenomenon known as big data. This not only entails the emergence of specialized operators in these activities, but also makes a "data economy" possible. These large data sets are becoming a core asset in the economy, fostering new industries, processes and products and creating significant competitive advantages. A new ecosystem is being built around the data economy: data analyst and data scientist are the most rewarding careers in 2020. With data science and predictive analytics, in particular, you can predict useful metrics and trends for your business. Such an approach can help you improve your ability to serve your customers or otherwise compete in the market. The importance of data science and predictive analytics, for example in the finance industry, is in the fact that organizations can leverage the power of technology to detect what can negatively impact businesses before these issues happen or spread. Software such as R, the blockchain, cryptography, human computation, cybersecurity and machine learning are the hottest topics and the new source of success! Get to know more about new technologies and learn how to exploit the value of data.
©2020 Lorenzo Piana (P)2020 Lorenzo Piana
Intellectual Property and Competition Law
Summary
The book wants to provide an analytical review of the implications of data in many different contexts. As a matter of fact, data is correlated to the legal, economic, and personal contexts. Furthermore, the report presents the different perspectives concerning the usage of data and their impacts on the agents involved: data subject, data collector, and data processor. This in depth analysis shows the importance of coordination among consumers, firms and policy makers. Data is considered as real inputs in the production function of a firm because they are a useful resource since they enable the creation of knowledge for companies, they facilitate the “learning-by doing process” while learning about the tastes and preferences of the customers to tailor their offers towards them. On the other hand, consumers should accept to provide certain data to ease this process because it can favor both them and the market. The role of policymakers is very important because it is the one controlling and taking care of balancing trade-offs across the many competing objectives trying to detect a limit between the storage of useful data by the firm and the protection of the users’ privacy. Moreover, the book attempts to translate the influence of data protection policies on the economic growth.
©2020 International Management School (P)2020 International Management School
The enterprise system in the innovation era
Summary
Kaizen, skills, integration: three words that 20 years ago didn't mean anything, today they mean a lot. Our economy and society rotate around these concepts. Which role do they play in our life? Furthermore, we all know that the globalization is making our system changing so fast that we literally have to run! And who wins the marathon at the end? The business with the best players. The most motivated, the most skilled-matching team. There is no enterprise without people. Obvious. Human resources represent the strength of the business, the engine that allows to keep up with the marathon, to be competitive. We have to focus on the performance of the people, of our team. During the years, indeed, the market have kept evolving very fast and also the "marketing concept" has changed. The product is not anymore the beginning and the end of the business cycle, but the customer is. This process starts from the customers because nowadays people are more important than products. That's why marketing has become so important so far. What is marketing then? Marketing is putting the right product, in the right place, at the right price, at the right time. How does a company do that? Creating a successful marketing mix strategy. The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.
©2020 Lorenzo Piana (P)2020 Lorenzo Piana
Digital Marketing 2020 + Passive Income in the Innovation Era
Summary
Globalization is making our system changing so fast and, if you want to survive, you have to keep innovating, you have to keep running! And who wins the marathon in the end? The business with the best players. The most motivated, the most skill-matched team. There is no enterprise without people. And there is no successful product without loyal customers.The success of your startup is limited by the number of potential customers who know about it. If you are an entrepreneur, you should be focusing on the following basics to increase exposure in a sustainable way: define your brand, reach your audience and craft a SEO strategy. Branding is essential to establishing your identity in the marketplace and consistency is the key to effectively doing that. A company's brand is what distinguishes it from its competitors. In today's computer age, it is necessary for most businesses to have an online presence to stay competitive. An effective internet branding, just like its offline counterpart, helps bring awareness to your unique business offering and drive customer demand. Instagram is a powerful photo sharing app. When it comes to leveraging this social platform for business, it's all about visualizing your brand. Establishing marketing goals is critical to the success of your Instagram marketing. You want to obtain traffic and convert that Instagram traffic into brand-followers, leads, prospects, and customers? Or your goal is to get people to a landing page where they can subscribe to your list? or maybe they're being sent to a sales page or an eCommerce store. Keep in mind: brand awareness and brand recognition are the key to success for your business!
©2020 Lorenzo Piana (P)2020 Lorenzo Piana