Cover art for Information System and Knowledge Management: Oriental Approach: Nonaka and SECI Model

Information System and Knowledge Management: Oriental Approach: Nonaka and SECI Model

Summary

Knowledge management (KM) is the process of creating, sharing, using and managing the knowledge and information of an organisation. It refers to a multidisciplinary approach to achieving organisational objectives by making the best use of knowledge. Knowledge management efforts typically focus on organisational objectives such as improved performance, competitive advantage, innovation, the sharing of lessons learned, integration and continuous improvement of the organisation. These efforts overlap with organisational learning and may be distinguished from that by a greater focus on the management of knowledge as a strategic asset and on encouraging the sharing of knowledge. KM is an enabler of organisational learning. Information systems (IS) are formal, sociotechnical, organizational systems designed to collect, process, store, and distribute information. In a sociotechnical perspective, information systems are composed by four components: task, people, structure (or roles), and technology (that fits with the other three elements). Any specific information system aims to support operations, management and decision-making. An information system is the information and communication technology (ICT) that an organization uses, and also the way in which people interact with this technology in support of business processes.

©2020 Business Pills (P)2020 Business Pills

Length: 1 hr and 28 mins
Available on Audible
Cover art for Online Business 2020 Collection: Passive Income and Online Video Marketing

Online Business 2020 Collection: Passive Income and Online Video Marketing

Summary

Turning your great idea into reality always feels like the most difficult step in getting your start-up off the ground - until you realize that nobody beyond your family and close friends knows about your amazing product or service. This difficult lesson evades many aspiring entrepreneurs: The success of your startup is limited by the number of potential customers who know about it. Ideally, you’ll market your startup well before you’re open for business. And you need to spread the word quickly to gain customers.  Remember that: “Short-term wins absolutely exist, but instead of spending time and money searching for them, early-stage companies should formulate repeatable, scalable marketing techniques.” In other words, your core marketing strategy shouldn’t be swinging for the fences and trying desperately to create a viral video. Rather, you should be focusing on the following basics to increase exposure in a sustainable way: define your brand, reach your audience and craft a SEO strategy. Any business project needs a good online marketing is one of the most important functions of business management. A business plan is what makes it possible to manage a company and an digital marketing is a key element of the business plan. It identifies the best business opportunities for the company and describes how to achieve and maintain market positions. It is a communication tool that combines all the elements of marketing in a coordinated action plan. It indicates who will do what, when, where and how to achieve the objectives set. Through this book, the listener will follow the development of a online marketing, see in detail the different steps of an internet marketing.  You will learn: Tasks and solutions for the sub-areas Video marketing Strategic marketing Marketing research Instagram marketing YouTube marketing Marketing organization and controlling

©2020 Business Academy (P)2020 Business Academy

Length: 10 hrs and 11 mins
Available on Audible
Cover art for Digital Marketing 2020 + Passive Income in the Innovation Era

Digital Marketing 2020 + Passive Income in the Innovation Era

Summary

Globalization is making our system changing so fast and, if you want to survive, you have to keep innovating, you have to keep running! And who wins the marathon in the end? The business with the best players. The most motivated, the most skill-matched team. There is no enterprise without people. And there is no successful product without loyal customers.The success of your startup is limited by the number of potential customers who know about it. If you are an entrepreneur, you should be focusing on the following basics to increase exposure in a sustainable way: define your brand, reach your audience and craft a SEO strategy. Branding is essential to establishing your identity in the marketplace and consistency is the key to effectively doing that. A company's brand is what distinguishes it from its competitors. In today's computer age, it is necessary for most businesses to have an online presence to stay competitive. An effective internet branding, just like its offline counterpart, helps bring awareness to your unique business offering and drive customer demand. Instagram is a powerful photo sharing app. When it comes to leveraging this social platform for business, it's all about visualizing your brand. Establishing marketing goals is critical to the success of your Instagram marketing. You want to obtain traffic and convert that Instagram traffic into brand-followers, leads, prospects, and customers? Or your goal is to get people to a landing page where they can subscribe to your list? or maybe they're being sent to a sales page or an eCommerce store. Keep in mind: brand awareness and brand recognition are the key to success for your business!

©2020 Lorenzo Piana (P)2020 Lorenzo Piana

Length: 11 hrs and 41 mins
Available on Audible
Cover art for Time Management for Entrepreneurs: Systems for Sustained Success

Time Management for Entrepreneurs: Systems for Sustained Success

Summary

Time Management is about living your best life. It’s about having time to focus on your essential tasks, skills, and passions. It’s about streamlining your practices and business tasks into systems that you can manage yourself quite quickly and efficiently - or you can hand them off to someone else to manage and trust that the job will be done to your satisfaction. You see, when you create systems, they are repeatable and can be used successfully by anyone time and time again. Systems can offer tremendous benefit to your business. Systems help you: Grow your business. Communicate effectively with your clients and prospects. Find balance in your life. Maintain the passion for your business that makes you smile and helps you create the best business possible. Provide peace of mind - you’re able to get your work done for the day and focus your attention on other areas of your life. A sense of achievement and satisfaction - being able to check off tasks that have a profound and direct impact on growing your business is extremely rewarding. More energy and less stress. A feeling of being in control over your life.

©2020 Business Pills (P)2020 Business Pills

Length: 1 hr and 24 mins
Available on Audible
Cover art for The enterprise system in the innovation era

The enterprise system in the innovation era

Summary

Kaizen, skills, integration: three words that 20 years ago didn't mean anything, today they mean a lot. Our economy and society rotate around these concepts. Which role do they play in our life? Furthermore, we all know that the globalization is making our system changing so fast that we literally have to run! And who wins the marathon at the end? The business with the best players. The most motivated, the most skilled-matching team. There is no enterprise without people. Obvious. Human resources represent the strength of the business, the engine that allows to keep up with the marathon, to be competitive. We have to focus on the performance of the people, of our team.  During the years, indeed, the market have kept evolving very fast and also the "marketing concept" has changed. The product is not anymore the beginning and the end of the business cycle, but the customer is. This process starts from the customers because nowadays people are more important than products. That's why marketing has become so important so far. What is marketing then? Marketing is putting the right product, in the right place, at the right price, at the right time. How does a company do that? Creating a successful marketing mix strategy. The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.

©2020 Lorenzo Piana (P)2020 Lorenzo Piana

Available on Audible
Cover art for Intellectual Property and Competition Law

Intellectual Property and Competition Law

Summary

The book wants to provide an analytical review of the implications of data in many different contexts. As a matter of fact, data is correlated to the legal, economic, and personal contexts. Furthermore, the report presents the different perspectives concerning the usage of data and their impacts on the agents involved: data subject, data collector, and data processor.  This in depth analysis shows the importance of coordination among consumers, firms and policy makers. Data is considered as real inputs in the production function of a firm because they are a useful resource since they enable the creation of knowledge for companies, they facilitate the “learning-by doing process” while learning about the tastes and preferences of the customers to tailor their offers towards them. On the other hand, consumers should accept to provide certain data to ease this process because it can favor both them and the market.  The role of policymakers is very important because it is the one controlling and taking care of balancing trade-offs across the many competing objectives trying to detect a limit between the storage of useful data by the firm and the protection of the users’ privacy.  Moreover, the book attempts to translate the influence of data protection policies on the economic growth.

©2020 International Management School (P)2020 International Management School

Narrator: Adam Walker
Length: 5 hrs and 48 mins
Available on Audible
Cover art for The Ultimate Guide on Cybersecurity + Data Science: two books in one

The Ultimate Guide on Cybersecurity + Data Science: two books in one

Summary

Innovation influences the market and its operators, especially about competition conditions. One of the most significant technological advances relates to the possibility of capturing a huge amount of information and processing them rapidly: two of the main features that make up the phenomenon known as big data. This not only entails the emergence of specialized operators in these activities, but also makes a "data economy" possible. These large data sets are becoming a core asset in the economy, fostering new industries, processes and products and creating significant competitive advantages. A new ecosystem is being built around the data economy: data analyst and data scientist are the most rewarding careers in 2020. With data science and predictive analytics, in particular, you can predict useful metrics and trends for your business. Such an approach can help you improve your ability to serve your customers or otherwise compete in the market. The importance of data science and predictive analytics, for example in the finance industry, is in the fact that organizations can leverage the power of technology to detect what can negatively impact businesses before these issues happen or spread. Software such as R, the blockchain, cryptography, human computation, cybersecurity and machine learning are the hottest topics and the new source of success! Get to know more about new technologies and learn how to exploit the value of data.

©2020 Lorenzo Piana (P)2020 Lorenzo Piana

Length: 12 hrs and 18 mins
Available on Audible
Cover art for Business Growth and Organization

Business Growth and Organization

Summary

There is no business without workers. Simple, almost obvious. Each worker plays a precise role and performs certain tasks. But this is not enough. The so-called human resources represent the strength of a company, the engine that allows it to progress by creating space between the competition. Being competitive means being able to compete in the market, reducing costs and improving products and services to customers. The entrepreneur must anticipate the needs and consumer demands and make the company an open system able to continuously deal with change, with the aim to take advantage of this and to earn over time.

©2020 Business Pills (P)2020 Business Pills

Length: 1 hr and 27 mins
Available on Audible
Cover art for Online Business 2020

Online Business 2020

Summary

Turning your great idea into reality always feels like the most difficult step in getting your start-up off the ground - until you realize that nobody beyond your family and close friends knows about your amazing product or service. This difficult lesson evades many aspiring entrepreneurs: The success of your startup is limited by the number of potential customers who know about it. Ideally, you’ll market your startup well before you’re open for business. And you need to spread the word quickly to gain customers.  Remember that: “Short-term wins absolutely exist, but instead of spending time and money searching for them, early-stage companies should formulate repeatable, scalable marketing techniques.” In other words, your core marketing strategy shouldn’t be swinging for the fences and trying desperately to create a viral video. Rather, you should be focusing on the following basics to increase exposure in a sustainable way: define your brand, reach your audience and craft a SEO strategy.

©2020 Instant Books Briefs (P)2020 Instant Books Briefs

Narrator: Adam Walker
Length: 5 hrs and 25 mins
Available on Audible