Joe Pulizzi has 4 audiobooks on Listento.it, narrated by 3 narrators, with an average listener rating of 3.6★ across 20 ratings. The most-rated is Content Inc..
Content Inc.
Summary
The proven entrepreneurial model that breaks all the rules Build your audience first. Then create your product. This is the simple but profoundly successful entrepreneurial approach of one of today's most creative business minds. A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are: The "Sweet Spot": Identify the intersection of your unique competency and your personal passion Content Tilting: Determine how you can "tilt" your sweet spot to find a place where little or no competition exists Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.) Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers Diversification: Grow your business by expanding into multiple delivery channels Monetization: Now that your expertise is established, you can begin charging money for your products or services This model has worked wonders for Pulizzi and countless other examples detailed in the audiobook. Connect these six pieces like a puzzle, and before you know it you'll be running your own profitable, scalable business. Pulizzi walks you step by step through the process based on his own success (and failures) and real-world multimillion-dollar examples from multiple industries and countries. Whether you're seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse engineer the traditional entrepreneurial model for better, more sustainable success.
©2016 Joe Pulizzi (P)2016 Joe Pulizzi
Epic Content Marketing
Summary
How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. Once we hook customers in with epic content, they reward us by sending our sales through the roof.
©2014 Joe Pulizzi (P)2014 Joe Pulizzi
The Will to Die
Summary
Mysterious deaths, countless lies, and a shocking conspiracy. The Will to Die is everything fans are looking for...and more. In an exhaustive hunt for the truth behind a rash of unexplained deaths in a small town, including that of his own father, what Will Pollitt begins to uncover threatens everything - and puts his own life in the cross hairs. Are his father’s lies what killed him? What else will he stir up in the murky depths of a life he thought he knew? The Will to Die is best-selling non-fiction author and content marketing guru Joe Pulizzi’s debut novel - written at the request of his wife, a die-hard thriller fan. Overview The story of death in a small town, the lies that covered them up, and a conspiracy that brought one man to his knees.... Will Pollitt just successfully delivered the business pitch of his life - a win he desperately needs. At the same moment 50 miles away, Will’s father is found dead. Coming home gives Will a chance to reconnect with his father’s life and work. Yet digging into the past, Will makes a shocking discovery: His hometown neighbors are turning up dead at alarming rates. His father seems not only involved but could he be…one of the lead operatives? Is that why his father is now dead, too? The hunt for the truth jeopardizes Will and everything he loves. And it makes him question not just his father’s death, but what it means to truly live. From the Author: "If you love thrillers or mysteries about small-town murders, this book is for you. As a thriller reader myself, I've always preferred protagonists that aren't ex-FBI or someone with super powers. Will Pollitt, the main character, grew up as part of a funeral home family, but decided to follow his career passion in marketing. I know both of those worlds. I enjoyed wrapping them into a killing conspiracy that will make for a truly fun ride." The Will to Die is the indie thriller hit of 2020!
©2020 Joe Pulizzi (P)2020 Joe Pulizzi
Killing Marketing
Summary
Killing your current marketing structure may be the only way to save it! Two of the world's top marketing experts reveal the next level of breakthrough success transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending marketing as we know it - in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy.
©2018 Joe Pulizzi & Robert Rose (P)2018 Joe Pulizzi & Robert Rose