Mark Magnacca has 3 audiobooks on Listento.it, narrated by 3 narrators. The most-rated is So What?.
Grab Your Audience's Attention
Summary
This Element is an excerpt from So What?: How to Communicate What Really Matters to Your Audience by Mark Magnacca, available in print and digital formats.Create an irresistible "Positioning Statement" that will make everyone want to know more about you! The cliche "You never get a second chance to make a first impression" is absolutely right. And the way you answer the question, "What do you do for a living?" usually determines whether or not people will want to listen to what you have to say. Here's how to get them engaged immediately.
©2010 Pearson Education, Inc. (P)2009 Audible, Inc.
Buy It!
Summary
This Element is an excerpt from So What?: How to Communicate What Really Matters to Your Audience by Mark Magnacca, available in print and digital formats. How to uncover and communicate the “So What?” benefits your customers really care about: the benefits that drive breakthrough success - in products, services, and in your own career! At the 1964 New York World’s Fair, AT&T first presented its breakthrough in telecommunications: the PicturePhone. Hailed as a technological marvel, the PicturePhone ended up being what can only be described as a failure - but it was not for lack of trying on AT&T’s part.
©2010 Pearson Education, Inc. (P)2009 Audible, Inc.
So What?
Summary
Supercharge your success by answering the one question everyone cares about, So What?: How To Communicate What Really Matters to Your Audience contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the world’s leading sales consultants. It’s tough, but true - the people you’re trying to communicate with, sell to, or convince don’t really care about you. Nor do they care what you’re offering them - until they understand exactly how it’ll benefit them. If you recognize that one hard, cold fact - and you know what to do about it - you’ll make more money, achieve greater success, and even have more fun! Magnacca shows you how to answer the “So What?” question brilliantly, every time - no matter who’s asking it or what you’re trying to achieve. This audiobook will transform the way you communicate: You’ll use it every day to get what you want - in business and in life!
©2009 Mark Magnacca (P)2019 pace publishing