Mark W. Schaefer has 3 audiobooks on Listento.it, narrated by 1 narrator, with an average listener rating of 3.8★ across 15 ratings. The most-rated is Known.
Known
Summary
In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, Known is the first book its kind, providing a path to personal business success in the digital age.
©2017 Mark W. Schaefer (P)2017 Mark W. Schaefer
The Content Code
Summary
Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now...beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget. Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build "shareability" into all your content, and the new role of promotion, distribution, and SEO in a very competitive, digital world. Unlock your business value, unleash your audience, and uncover the six digital secrets of The Content Code.
©2015 Mark W. Schaefer (P)2015 Mark W. Schaefer
Social Media Explained
Summary
The best-selling social media book of the year! Too busy to spend hours trying to learn the fundamentals of social-media marketing? This is the book for you! Mark Schaefer, author of the best-selling books The Content Code, Return on Influence, and The Tao of Twitter, unravels the most misunderstood and confusing business trend in this fun and jam-packed book. Narrated by the author, Social Media Explained explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social-media initiative! This is the must-have guide for understanding the sociological and psychological drivers that make social-media marketing work. You will learn: The five fundamental social-media strategies The six questions that lead you to a social-media strategy Key ideas on resources, measurement, and deployment Answers to the toughest questions about social-media marketing Highlights of the major social-media platforms
©2014 Mark W. Schaefer (P)2015 Mark W. Schaefer