Martin Lindstrom has 4 audiobooks on Listento.it, narrated by 4 narrators, with an average listener rating of 4.2★ across 13 ratings. The most-rated is Buyology.
Buyology
Summary
Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products. Despite government bans, subliminal advertising is ubiquitous - from bars to supermarkets to highway billboards. Color can be so iconic that the sight of the robin's egg blue of a certain famous jewelry brand significantly raises women's heart rates. Companies shamelessly borrow from religion and ritual - like the ritual, made up by a bored American bartender, of drinking a Corona with a lime - to seduce our interest. "Cool" brands, like iPods, trigger our mating instincts. The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced - or turned off - by marketer's relentless efforts to win our loyalty, our money and our minds.Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today's consumer.
©2008 Martin Lindstrom (P)2008 Random House Audio
Small Data
Summary
Named one of the "Most Important Books of 2016" by Inc. A Forbes 2016 "Must Read Business Book" Named a "Book Retailers Should Read in 2016" by Shelf Awareness Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers as well as anyone with a curiosity about the endless variations of human behavior. You'll learn... How a noise reduction headset at 35,000 feet led to the creation of Pepsi's new trademarked signature sound. How a worn-down sneaker discovered in the home of an 11-year-old German boy led to LEGO's incredible turnaround. How a magnet found on a fridge in Siberia resulted in a US supermarket revolution. How a toy stuffed bear in a girl's bedroom helped revolutionize a fashion retailer's 1,000 stores in 20 different countries. How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159 percent in less than a year. How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.
©2016 Martin Lindstrom (P)2016 Audible, Inc.
The Ministry of Common Sense
Summary
A humorous yet practical five-step guide to ridding ourselves - and our companies - of the bureaucratic bottlenecks and red tape that plague every office. You try to reserve a conference room for a crucial client meeting via your company’s new-and-improved computer service, only to find that every conference room is booked - seemingly forever. Your weekly conference call is hijacked by video screens freezing, cords not working, and employees dropping in and out. You then sit through an endless PowerPoint presentation that everyone claims they’ve read, no one has, and that could have been summarized in one page. What has happened to common sense? And how can we get it back? Companies, it seems, have become so entangled in their own internal issues, and further beset by reams of invisible red tape, that they’ve lost sight of their core purpose. Inevitably, they pay the price. Best-selling author Martin Lindstrom combines numerous real-life examples of corporate common sense gone wrong with his own ingenious plan for restoring logic - and sanity - to the companies and people most in need. A must-hear for today’s executives, managers, and office workers, The Ministry of Common Sense is funny, entertaining, and immensely practical. Narrated by Robert Fass. Two-time winner of the prestigious Audie Award as well as numerous AudioFile Earphones Awards, veteran actor Robert Fass has narrated more than 200 unabridged audiobooks by modern and classic fiction writers such as Ray Bradbury, John Steinbeck, Saul Bellow, T.S. Eliot, Joyce Carol Oates, Carlos Fuentes, Jeffrey Deaver, and Lee Child, as well as best-selling and prize-winning nonfiction works in history, politics, health, journalism, philosophy, business, and memoir.
©2021 Martin Lindstrom (P)2021 Houghton Mifflin Harcourt Publishing Company
Brandwashed
Summary
Foreword by Morgan SpurlockFrom the best-selling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's best-selling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals: New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb! Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends). How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol). How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers "perfectly tailored" to our psychological profiles. How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. And much more! From the Hardcover edition.
©2011 Martin Lindstrom (P)2011 Random House Audio