Michael Solomon has 3 audiobooks on Listento.it, narrated by 4 narrators. The most-rated is Game Changer.
Marketers, Tear Down These Walls!
Summary
We change our identities faster than a chameleon changes color. On Monday, you may be a Hugo Boss suit-wearing salesman who listens to Adele, reads The Wall Street Journal, quaffs a greasy burger for lunch, and tunes in to Fox News. Come Saturday, out come the tats from underneath the starched collar, you ditch the suit for a Kid Dangerous tee and Vans kicks, you down a sushi taco with a craft beer, and listen to Imagine Dragons while you check out the latest issue of High Times. Just what lifestyle category do you belong to? Good luck to the marketer who tries to describe you. Today's postmodern consumer defies categorization -- sometimes deliberately. S/he yearns to be liberated from cubicles, labels, market segments, and especially those confining walls that restrict him or her from expressing the unique self that s/he has constructed out of all the lifestyle materials that marketers of many stripes have to offer. The postmodern revolution requires marketers to revisit the walls they have erected over many years. That's not an easy thing to do. Conventional marketing strategies are built upon predictability, stability, and the comfort in knowing that we can understand our customer yesterday, today, and tomorrow. We love to put people into categories, and often into super-neat dichotomies, and call it a day. Those walls used to be solid, and marketers relied upon them to build a structure that formed the basis of their traditional strategic worldview. But now many of these walls are crumbling and fast. They are like safety hazards that threaten successful brands from thriving in the postmodern revolution. And they obstruct our view of the marketing possibilities that lie beyond them. In this audiobook, I describe many familiar walls that form the bedrock of marketing strategy and thought today. Then I demolish them.
©2018 Michael Robert Solomon (P)2018 Michael Robert Solomon
VangoNotes for Marketing
Summary
Study on the go with VangoNotes. Just download chapter reviews from Marketing: Real People, Real Choices, 6/e and listen to them on your mp3 player. Now wherever you are - whatever you're doing - you can study by listening to the following for each chapter of your textbook:Big Ideas: Your "need to know" for each chapterPractice Test: A gut check for the Big Ideas - tells you if you need to keep studyingKey Terms: Audio "flashcards" to help you review key concepts and termsRapid Review: A quick drill session - use it right before your testVangoNotes are flexible; download all the material directly to your player, or only the chapters you need. And they're efficient. Use them in your car, at the gym, walking to class, wherever. So get yours today. And get studying.
©2009 by Pearson Education, Inc.
Game Changer
Summary
Highly skilled 10x talent brings at least 10 times the value to your organization. By understanding how to attract, manage, and retain these sought-after individuals, your business will become more agile and innovative and experience transformational growth. 10xers can tackle a company’s thorniest problems, improve their strongest assets, and blaze a path to success. With the rapid digitization of every conceivable product and service, the environment has transformed so fast that every organization must be equipped with these phenomenally gifted employees to keep up. Game Changer provides proven strategies on how your company can create the right environment for top talent and breakthrough success by upending traditional business practices. It also reveals how individuals can evolve from good to great to 10x, and enjoy the many perks and rewards this status brings. With this book, you’ll learn: How highly skilled talent is transforming companies of all sizes and industries through real world stories and first-hand testimonies from top executives and entrepreneurs Ways managers can become coaches that empower their team to accomplish amazing results The unconventional business environment 10xers need for massive productivity, including deep flow states, greater autonomy and ownership, and work time flexibility How to see yourself as both talent and management and become comfortable switching these hats For any listener who wants to make an impact at work, become a highly skilled, phenomenally gifted employee, and experience the rewards and satisfaction of being 10x, Game Changer shows you how. “Game Changer is a must-read for leaders seeking actionable tools for empowering team members, unlocking their fullest potentials, and achieving 10x the results." (Daniel Lubetsky, Founder and Executive Chairman of KIND Snacks)
©2020 Michael Solomon, Rishon Blumberg, Daniel Weizmann (P)2020 HarperCollins Leadership