Neal Schaffer has 3 audiobooks on Listento.it, narrated by 3 narrators. The most-rated is The Age of Influence.
Maximizing LinkedIn for Sales and Social Media Marketing
Summary
Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities. After reading this book you'll learn how to master the Linkedin platform to develop business, including how to: Create a sales-oriented profile and connections policy to attract more leads Become an industry thought leader by establishing your own community within the lucrative Linkedin demographic Set up your Linkedin Companies Page to improve your reputation - and drive more traffic to your website Optimize your Linkedin presence as part of your social media optimization efforts. and much more. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.
©2012 Windmills Marketing (P)2012 Windmills Marketing
Maximize Your Social
Summary
Create and maintain a successful social media strategy for your business. Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create - and execute upon - their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy. Outlines preparation for, mechanics of, and maintenance of a successful social media. Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the "AdAge Top 100 Global Marketing Blog", Windmill Networking, and a global social media speaker. Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself - and do it right.
©2013 Windmills Marketing, LLC (P)2013 Audible Inc.
The Age of Influence
Summary
If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan. We are in the midst of an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. In The Age of Influence, Neal Schaffer, an internationally recognized social media marketing expert, explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers and leveraging that influence to share your message in a more credible and authentic way. This is a handbook for anyone who wants to successfully spread a message in the age of social media. Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify, approach, and engage the right influencers for their brand or product. Determine what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help measure ROI. Develop their brand’s social media voice to become an influencer in its own right. This audiobook is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, and increasing usage of ad-blocking technology. Accompanying charts are available in the audiobook companion PDF download. PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2020 Neal Schaffer (P)2020 HarperCollins Leadership