Patrick Hanlon has 2 audiobooks on Listento.it, narrated by 2 narrators, with an average listener rating of 4.5★ across 19 ratings. The most-rated is Primal Branding.
Primal Branding
Summary
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike? Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. In Primal Branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques work for anyone involved in creating and selling an image, from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primal Branding presents a world of new possibility for marketers of every stripe, and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture. Patrick Hanlon has served as a senior executive at the world's most creative advertising agencies, working on famous brands including Absolut, UPS, Sears, and IBM. In August 2003, he founded Thinktopia and began sharing the primal branding concept with marketers from Target, LEGO, Starbucks, and elsewhere. He lives in Minneapolis.
©2006 Patrick Hanlon (P)2006 Tantor Media, Inc.
The Social Code
Summary
The Social Code is the much-anticipated sequel to Patrick Hanlon's widely acclaimed book Primal Branding: Create Zealots for Your Brand, Your Company And Your Future. The book illustrates how to design and attract social communities, using underlying principles that have already created great brands, internal cultures, political and social movements, even civic communities. The new mission is to create a fan community that becomes so passionate about your success, they are willing to create it themselves. YouTube, the largest social engagement platform on the planet, already promotes the principles outlined in The Social Code as their recommended method for designing and attracting online social communities. Using these principles, social brands are more likely to become viral brands. Hanlon defines the seven critical data points for your social narrative in today's digitally-centered environment. Facebook Likes, social media clicks and hashtag counts are meaningless unless they simultaneously build your social code and thereby your community. This method has already been proven out at Fortune 100 companies around the world.
©2014 Patrick S Hanlon (P)2017 Patrick S Hanlon