Philip Kotler has 7 audiobooks on Listento.it, narrated by 10 narrators, with an average listener rating of 4.5★ across 15 ratings. The most-rated is HBR's 10 Must Reads on Strategic Marketing.
HBR's 10 Must Reads on Strategic Marketing
Summary
New from the best-selling HBR's 10 Must Reads series. Stop pushing products - and start cultivating relationships with the right customers. If you listen to nothing else on marketing that delivers competitive advantage, hear these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it - and your customers - at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you're really in Create products that perform the jobs people need to get done Get a bird's-eye view of your brand's strengths and weaknesses Tap a market that's larger than China and India combined Deliver superior value to your B2B customers End the war between sales and marketing Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR's 10 Must Reads: The Essentials, HBR's 10 Must Reads on Communication, HBR's 10 Must Reads on Collaboration, HBR's 10 Must Reads on Innovation, HBR's 10 Must Reads on Leadership, HBR's 10 Must Reads on Making Smart Decisions, HBR's 10 Must Reads on Managing Yourself, and HBR's 10 Must Reads on Teams. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
©2013 Harvard Business School Publishing Corporation (P)2015 Audible, Inc.
Marketing 4.0
Summary
Marketing has changed forever - this is what comes next. Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand - and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
©2016 Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (P)2019 Gildan Media
HBR's 10 Must Reads on Sales
Summary
Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success. This book will inspire you to: understand your customer's buying center, integrate your sales and marketing operations, assess your business cycle and its impact on your sales force, transition away from solution sales, leverage the power of micromarkets, introduce tiebreaker selling and consensus selling, and motivate your sales force properly. PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2017 Harvard Business Publishing Corporation (P)2020 Gildan Media
VangoNotes for Marketing Management, 13/e
Summary
Study on the go with VangoNotes. Just download chapter reviews from Marketing Management, 13/e and listen to them on your mp3 player. Now wherever you are -- whatever you're doing -- you can study by listening to the following for each chapter of your textbook:Big Ideas: Your "need to know" for each chapterKey Terms: Audio "flashcards" to help you review key concepts and termsRapid Review: A quick drill session - use it right before your testVangoNotes are flexible; download all the material directly to your player, or only the chapters you need. And they're efficient. Use them in your car, at the gym, walking to class, wherever. So get yours today. And get studying.
©2009 Pearson Education, Inc.
Philip Kotler - The Mind of a Leader Legends
Summary
Experience a first-hand interview with the legendary Philip Kotler, American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. Kotler is the author of more than 55 marketing books. He was the first person to receive the "Leader in Marketing Thought", voted on by the academic members of the American Marketing Association, the first recipient of the William L. Wilkie “Marketing for a Better World” Award from the American Marketing Association, and the first recipient of the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice. In 2005 The Financial Times surveyed 1,000 executives in 25 countries on the Most Influential Business Writers/Management Gurus and Philip Kotler ranked fourth after Peter Drucker, Bill Gates, and Jack Welch. The modern business topics discussed in each chapter of The Mind of a Leader Legends are closely related to the issues raised in Niccolò Machiavelli's controversial strategic masterpiece “The Prince”. The Mind of a Leader Legends is an outstanding training and development tool offering practical hands-on advice in regards to both individual and organizational success. A fascinating journey to the inside of successful modern organizations and leadership minds.
©2014 Astromax Entertainment (P)2014 Astromax Entertainment
Good Works!
Summary
Businesses can do well by doing good - Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a corporate social responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and president of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success. PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2012 Philip Kotler, David Hessekiel, and Nancy R. Lee (P)2012 Audible, Inc.
VangoNotes for A Framework for Marketing Management, 3/e
Summary
Study on the go with VangoNotes. Just download chapter reviews from A Framework for Marketing Management, 3/e and listen to them on your mp3 player. Now wherever you are -- whatever you're doing -- you can study by listening to the following for each chapter of your textbook:Big Ideas: Your "need to know" for each chapterPractice Test: A gut check for the Big Ideas - tells you if you need to keep studyingKey Terms: Audio "flashcards" to help you review key concepts and termsRapid Review: A quick drill session - use it right before your testVangoNotes are flexible; download all the material directly to your player, or only the chapters you need. And they're efficient. Use them in your car, at the gym, walking to class, wherever. So get yours today. And get studying.
©2007 by Pearson Education, Inc.