Terry O'Reilly has 3 audiobooks on Listento.it, narrated by 2 narrators, with an average listener rating of 4.7★ across 481 ratings. The most-rated is This I Know.
This I Know
Summary
Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business - whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they - and anyone with something to sell - ever wanted to know. Following his best-selling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget. Number-one national best seller!
©2017 Terry O'Reilly (P)2018 Knopf Canada
The Age of Persuasion
Summary
The ad men behind CBC Radio's The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture. Witty, erudite, and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining - and eye-opening - insider's look at the ever-expanding world of marketing. The Age of Persuasion is for those who say "advertising doesn't work on me" as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O'Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age - from the early players to the Mad Men of the 1960s and beyond. With insider anecdotes and examples drawn from pop culture, they also probe deeply into the day-to-day workings and ethics of a business that is rapidly evolving in the age of Facebook and YouTube.
©2010 Terry O'Reilly and Mike Tennant (P)2020 Knopf Canada
My Best Mistake
Summary
My Best Mistake has descriptive copy that is not yet available from the publisher.
©2021 Terry O'Reilly (P)2021 HarperCollins Publishers Ltd.