Chloe Thomas has narrated 3 audiobooks on Listento.it by 1 author. The most-rated is eCommerce Marketing.
Customer Persuasion
Summary
From generating traffic to getting the customers' first purchases and thenturning them into advocates, Customer Persuasion is the bible for puttingthe customer at the heart of your business. In Customer Persuasion, Chloë Thomas, author, podcast host, and founder ofeCommerce MasterPlan, provides an easy-to-follow system for growing yoursales. What you'll learn in Customer Persuasion: Why it's essential to embrace persuasion in marketing Why unethical persuasion will kill your business How to work out which part of the business needs your attention What website, marketing, customer service, or product optimization youneed to do next Lots of simple ways to increase your conversation rateAnd hundreds of ways to get more people to buy! Who this book is for: Business owners and managers Marketers Entrepreneurs Start-ups Anyone who wants more customers
©2016 Chloë Thomas (P)2016 Chloë Thomas
B2B eCommerce MasterPlan
Summary
Whether you're a wholesaler looking to start selling to your customers online, or an online retailer looking to branch out into B2B sales - this book will take you through the key stages to making B2B eCommerce a success for your business. It will take you through the four stages to success: Should you add eCommerce to your business? Getting everyone and everything ready Making the website a reality Making B2B eCommerce a success: Site launch and ongoing marketing Plus lots of case studies and two bonus chapters covering what successful websites need and if B2C eCommerce is for you.
©2017 Chloe Thomas (P)2017 Chloe Thomas
eCommerce Marketing
Summary
Do you struggle to work out where to spend your marketing budget to grow sales? Are you always getting distracted by the latest "must-have" marketing tool? Have you struggled to work out how to improve your marketing? This easy-to-read and hype-free book will help you to understand what marketing you should be doing, and how to optimize your marketing for sales growth. Written to help time-poor eCommerce marketers and business owners, this book will become the marketing handbook that sits on your desk ready to help you solve each future marketing challenge. As well as walking you through each of the essential eCommerce marketing methods it includes tips that will improve your marketing in every channel. But this isn't just a list of ideas, at the heart of the book is the Customer MasterPlan Model. An easy to use, powerful system you can use to make the marketing decisions every time in your business. eCommerce Marketing: How to get Traffic that BUYS to Your Website is the only eCommerce traffic book you need. Including: 10 specific eCommerce marketing methods explained Complete guide to the Customer MasterPlan Model - your new decision making tool Seven marketing maxims - ways you can quickly improve the performance of any marketing you're doing How to improve BOTH customer acquisition AND customer retention Follow the advice in this book to create the marketing activity that will supercharge your sales growth.
©2019 Chloe Thomas (P)2019 Chloe Thomas