Chloe Thomas has 5 audiobooks on Listento.it, narrated by 3 narrators. The most-rated is eCommerce Marketing.
eCommerce Delivery
Summary
Why an audiobook on delivery? In eCommerce, how you get the product to the customer is a very important part of the puzzle. It can be summed up in one word - delivery - and when I talk about delivery, I mean every aspect of it: how the customer perceives it as well as how we can use it to increase retention, improve margins, and increase efficiency. Research undertaken around the world consistently shows delivery as a top cause of failure to purchase [57 percent of baskets were abandoned due to delivery (Royal Mail's Delivery Matters, 2014)]. So getting your delivery strategy right has a massive impact on your conversion rates. Get it right and see your sales thrive. Let's face it, we've all seen the impact of a free P & P weekend. Listen to this audiobook to find out how your delivery strategy can: Recruit new customers Drive repeat purchases Be used to make your business more efficient eCommerce Delivery: How Your Delivery Strategy Can Increase Your Sales is the third book in the eCommerce MasterPlan series. The series is built on Chloë's years of experience across many eCommerce sectors.
©2015 Kernu Ltd, eCommerce MasterPlan (P)2015 Kernu Ltd, eCommerce MasterPlan
Customer Persuasion
Summary
From generating traffic to getting the customers' first purchases and thenturning them into advocates, Customer Persuasion is the bible for puttingthe customer at the heart of your business. In Customer Persuasion, Chloë Thomas, author, podcast host, and founder ofeCommerce MasterPlan, provides an easy-to-follow system for growing yoursales. What you'll learn in Customer Persuasion: Why it's essential to embrace persuasion in marketing Why unethical persuasion will kill your business How to work out which part of the business needs your attention What website, marketing, customer service, or product optimization youneed to do next Lots of simple ways to increase your conversation rateAnd hundreds of ways to get more people to buy! Who this book is for: Business owners and managers Marketers Entrepreneurs Start-ups Anyone who wants more customers
©2016 Chloë Thomas (P)2016 Chloë Thomas
eCommerce MasterPlan 1.8
Summary
Successful ecommerce businesses follow a pattern: the eCommerce MasterPlan. This book identifies the seven ecommerce business structures used by successful ecommerce businesses. These structures influence everything else in your ecommerce business. Understanding the ecommerce business structure is just part of the first step in creating your eCommerce MasterPlan. The other two steps are: the foundations of your ecommerce business (the website, the money, and the products) and the marketing plan (how to create it, launch it, and improve it). These three steps, outlined in this book, are already being used by businesses to accelerate their growth and avoid failure. The author, Chloe Thomas, has been running the marketing and websites of ecommerce businesses since 2004. Initially working in-house, she now acts as a coach, educator, and speaker. eCommerce MasterPlan is built on Chloe's years of experience across many ecommerce sectors and different types of businesses. Whether you already have an ecommerce business and want to improve performance, or you are interested in starting one, this book will help you achieve your goals faster and help you waste less time, effort, and money.
©2015 Kernu Ltd, eCommerce MasterPlan (P)2015 Kernu Ltd, eCommerce MasterPlan
B2B eCommerce MasterPlan
Summary
Whether you're a wholesaler looking to start selling to your customers online, or an online retailer looking to branch out into B2B sales - this book will take you through the key stages to making B2B eCommerce a success for your business. It will take you through the four stages to success: Should you add eCommerce to your business? Getting everyone and everything ready Making the website a reality Making B2B eCommerce a success: Site launch and ongoing marketing Plus lots of case studies and two bonus chapters covering what successful websites need and if B2C eCommerce is for you.
©2017 Chloe Thomas (P)2017 Chloe Thomas
eCommerce Marketing
Summary
Do you struggle to work out where to spend your marketing budget to grow sales? Are you always getting distracted by the latest "must-have" marketing tool? Have you struggled to work out how to improve your marketing? This easy-to-read and hype-free book will help you to understand what marketing you should be doing, and how to optimize your marketing for sales growth. Written to help time-poor eCommerce marketers and business owners, this book will become the marketing handbook that sits on your desk ready to help you solve each future marketing challenge. As well as walking you through each of the essential eCommerce marketing methods it includes tips that will improve your marketing in every channel. But this isn't just a list of ideas, at the heart of the book is the Customer MasterPlan Model. An easy to use, powerful system you can use to make the marketing decisions every time in your business. eCommerce Marketing: How to get Traffic that BUYS to Your Website is the only eCommerce traffic book you need. Including: 10 specific eCommerce marketing methods explained Complete guide to the Customer MasterPlan Model - your new decision making tool Seven marketing maxims - ways you can quickly improve the performance of any marketing you're doing How to improve BOTH customer acquisition AND customer retention Follow the advice in this book to create the marketing activity that will supercharge your sales growth.
©2019 Chloe Thomas (P)2019 Chloe Thomas