Mark Schaefer has narrated 4 audiobooks on Listento.it by 1 author, with an average listener rating of 4.8★ across 20 ratings. The most-rated is Marketing Rebellion.
Marketing Rebellion
Summary
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Marketing Rebellion will teach you: How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. Why businesses must be built on human impressions instead of advertising impressions. The five constant human truths at the heart of successful marketing strategy. Why customer loyalty is dying and what you need to do about it right now. How to help your best customers do the marketing for you. Actionable steps to provide an immediate course-correction for businesses of any size. Through new research, singular insights, and inspiring case studies, this entertaining audiobook challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth. The Marketing Rebellion is knocking at your door. Are you ready?
©2019 Mark Schaefer (P)2019 Mark Schaefer
The Tao of Twitter
Summary
Have you discovered the world's most human-powered social media platform? The Tao of Twitter is the world's best-selling guide to Twitter. Whether you're a beginner or have enjoyed the platform for years, you're bound to get new insights and ideas from this audiobook. The Tao of Twitter unravels the language of Twitter, provides dozens of ideas on how to build your audience, describes 30 ways to use Twitter to advance your business, and much more! Fully updated and revised fourth edition of this classic book!
©2017 Mark W. Schaefer (P)2017 Mark Schaefer
The Certainty of Uncertainty
Summary
The world is full of people who are very certain - in politics, in religion, in all manner of things. In addition, political, religious, and social organizations are marketing certainty as a cure all to all life’s problems. But is such certainty possible? Or even good? The Certainty of Uncertainty explores the question of certainty by looking at the reasons human beings crave certainty and the religious responses we frequently fashion to help meet that need. The audiobook takes an in-depth view of religion, language, our senses, our science, and our world to explore the inescapable uncertainties they reveal. We find the certainty we crave does not exist. As we reflect on the unavoidable uncertainties in our world, we come to understand letting go of certainty is not only necessary, it’s beneficial. In embracing doubt and uncertainty, we find a more meaningful and courageous religious faith, a deeper encounter with mystery, and a way to build strong relationships across religious and philosophical lines. In The Certainty of Uncertainty, we see that embracing our belief systems with humility and uncertainty can be transformative for ourselves and for our world.
©2018 Mark Schaefer (P)2018 Mark Schaefer
Lessons
Summary
This collection of essays from futurist and thought leader Mark Schaefer explores the intersection of technology, business, and the human condition. Through 32 very honest, provocative, and prescient articles, Mark lays bare the unvarnished truth of personal and business survival in the digital age. Chapter topics include:
How to remain bot-proof
The intolerance of hustle
Best presentation skills
The importance of "belonging" in business
Personal branding truths
Why company culture is your marketing
Emotional paralysis and social media grief
Realistic content marketing
Networking in the digital age
Entrepreneurial business lessons
...and much more.
Mark Schaefer has emerged as one of the most vital and trusted resources in the business world. Thousands have attended his university classes, corporate workshops, and speeches. This is your chance to tune into the latest thinking from one the most gifted writers and thinkers in the digital media scene today.
©2019 Mark Schaefer (P)2019 Mark Schaefer