Bill Cates has 2 audiobooks on Listento.it, narrated by 2 narrators, with an average listener rating of 5★ across 3 ratings. The most-rated is Beyond Referrals.
Beyond Referrals
Summary
More introductions! More appointments! More clients! You face four hurdles to gaining new clients: finding enough of the right prospects, getting their attention, making the sale, and multiplying your clients through referrals. While referrals are important, they're not the endgame. Beyond Referrals helps you turn referrals into introductions, appointments, and sales - showing you how to turn referrals into introductions to the prospects who are eager to hear from you. Then, you'll learn proven ways to convert a high percentage of prospects into high-value clients. Follow the simple processes provided in this book, and you'll never have to worry about getting more high-value clients.
©2013 William R. Cates (P)2013 William R. Cates
Radical Relevance
Summary
Radical Relevance is filled with value proposition examples and unique branding case studies. It is your road map to growing your business in a crowded and noisy marketplace and about finding the bull's eye for your business. You start with a relentless passion for truly knowing your clients - for identifying and solving their critical challenges and maximizing their opportunities. You narrow your focus to define a clear and profitable target market. Then, you zero-in to identify your Right-Fit Clients™. Continually tightening up your focus allows you to sharpen your marketing message - to cut through all the noise in the marketplace and resonate with your prospects and to capture their attention and compel them to take action. Radical relevance is about solving the right problems, with the right product or service, for the right people, with the right message, through the right medium, at just the right time. It is not a theory. It’s your path to exponential growth. Your radically relevant message will be irresistible to just the right prospects, compelling them to follow your recommendations, while simultaneously repelling those prospects who aren’t a perfect fit for your business. It’s time to take a stand with your value! It’s time to get radically relevant! Be relevant or be ignored, be compelling or be forgotten!
©2019 Bill Cates (P)2019 Bill Cates