Dekker Fraser has 7 audiobooks on Listento.it, narrated by 6 narrators. The most-rated is Office Meta Game.
Become a Product Marketing Manager & Earn $100,000+
Summary
According to Glassdoor, the average salary for a product marketing manager is over $113K (before signing, peformance, and stock bonuses). But, why shoot for an average salary, when you can earn a significantly higher salary at high profile tech companies, startups, and Fortune 500 businesses? Silicon Valley veteran marketer Dekker Fraser offers proven and powerful real-world career advice in the lucrative and exciting product marketing career arena. Become a Product Marketing Manager & Earn $100,000+ is the premier marketing career guide because Dekker draws from both top-tier marketing training received while earning his master's degree at the #1 university for marketers at the Kellogg School of Management and also his years of experience in all aspects of marketing products at top companies like Sony and Google-backed Rocket Lawyer. Not only does Dekker give you insider knowledge about how to get hired and earn high six-figure marketing salaries, he also provides insider tactics for becoming an elite marketer and quickly getting a high-paying marketing job: Learn what the best companies look for when hiring marketers and how to have the best chance to get hired Advanced marketing interview techniques - how to answer the questions that matter, from the perspective of a professional that has hired many top-level marketers Launching your marketing career with proven marketing strategies - Target market identification, segmentation, and viral marketing Soft skills that will get you ahead in the office and set you up for marketing promotion Marketing math that even a lot of marketing professionals don’t know Copywriting tips for landing contracts and selling products Real world examples about how to sell products in a variety of high-tech companies - software marketing, technology marketing and web marketing The most important thing that you can do to set yourself up for success in any business is to learn from top-level talent. Dekker received outstanding training from the best in the marketing field. Now, you can learn how to be one of the best marketers in your area by applying the marketing tips that the author learned over years of marketing success.
©2019 1204869 B.C. LTD (P)2019 1204869 B.C. LTD
Product Launch
Summary
Going to market is just the process of convincing people that your new way is better than the status quo. In Product Launch, authors Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go to the market. They do this by employing the latest marketing tactics emerging from Silicon Valley and foundational thinking from the Kellogg School of Management. In their 17 years of hand-on success launching tech products and organizing digital product launches for well-known companies like Sony and the Google-backed Rocket Lawyer, the authors learned valuable real-time lessons that have been incorporated into their game-changing go-to-market strategy. In this powerful product launch audiobook, you will learn: The seven key pillars of any successful go-to-market strategy, including target audience identification, developing value proposition models, building a product launch team, messaging and copywriting, demand generation, marketing mix, and product pricing The five Cs of target market composition Powerful tools for customer segmentation marketing and targeting Steps to determine potential demand with market sizing Social media marketing, including Facebook marketing, Instagram marketing, and Twitter Marketing Ways to generate the maximum demand for your product launch Proven methods for determining your optimum product price Common product launch problems and how to address them Do you want to get your new product in front of millions of buyers? Stop the search today and order the go-to-market blueprint that you need to succeed today. Scroll up and buy the audiobook now.
©2019 1204869 B.C. Ltd (P)2020 1204869 B.C. Ltd
More Demos, Trials & Buyers
Summary
Do you want more SaaS demo requests, free trial sign-ups, and paying customers? Do you want them cheaply and quickly? This book teaches you.... The fastest, easiest, and cheapest ways to generate demo requests and free trial sign-ups in 2021 The most cost-effective way to acquire new customers How I acquired users for less than 10 cents each Specific examples of SaaS marketing that have worked for me and others How to build your SaaS marketing funnel SaaS lead nurturing strategies and tactics How to fix problems like poor MQL-to-SQL conversion rates How my product got 15 million views Specific tactics that worked for me in generating cost-effective sales meetings How to approach lead generation and demand generation in 2021 I’m a Silicon Valley marketing veteran with 11 years’ experience in software marketing for companies including Sony, a Google-backed SaaS, SaaS firms at various stages of venture funding, and numerous bootstrapped SaaS startups. I have an MBA from the top marketing school in the US, Northwestern University’s Kellogg School of Management. I also wrote numerous marketing books and taught college-level marketing. This is my SaaS marketing playbook!
©2020 Dekker Fraser (P)2020 Dekker Fraser
The Corporate Elevator
Summary
The corporate ladder is obsolete, and the rules of success have fundamentally changed. Company and employee loyalty has died, and hard work is no longer what gets rewarded. Today, there's a much faster way to advance your career. Welcome to the 21st century corporate elevator. This audiobook dispels commonly held myths about career advancement and gives you actionable advice on how to succeed. This is based on empirical evidence from professors at some of the world's top business schools. This advice also stems from the real-world experience of the author who worked for and interviewed at many of the top companies. The key to success really depends on some simple principles such as: Supply and demand (knowing labor markets where supply is scarce and demand is high) Arbitrage (identifying where you will be paid more) Positioning (choosing professions and locations that pay more) Soft skills making other feels good so that they hire you) Career-jumping Learn how to: Make more money Navigate a career change Earn money Use professional development wisely Make use of reliable career advice Do job hunting for six-figure salaries Do a job search that will make you more money Learn success principles for the 21st century Find out how successful people make more money
©2020 1204869 BC Ltd (P)2020 1204869 BC Ltd
Get More Clients for Website Design or Website Development
Summary
“The key to [website design business] success is to specialize and focus on [...] clearly defined target clients. By catering to the unique needs of a unique group, you offer a compelling value proposition that will get noticed and shared within a niche group.” (Dekker Fraser) In Get More Clients for Web Design or Development, author Dekker Fraser draws from both top-line marketing training received while earning his master's degree at Kellogg School of Management and years of web design business experience to offer you a proven and powerful specialized website development business model that will draw new high-paying clients, encourage referrals, and guarantee customer loyalty, so those high-paying clients come back to buy more high-end websites from you. In this valuable website design business guide, you will learn "real-world" tested methods that can be effectively applied around the globe by website designers with any level of prior experience: How to build websites that sell themselves to high-paying clients, using WordPress development, Drupal, Magento, or whatever platform that you prefer How to charge a premium for your services, using specialization and niche marketing Four vital website marketing techniques: educational content, email list marketing, getting referrals and testimonials, and leveraging influential contacts How to get lots of high-paying client referrals from existing clients How to approach content marketing and digital marketing using insider secrets for building marketing funnels and landing pages with huge conversion rates and click-through percentages The web design business can be very competitive, but only if you don’t know where to focus your energy and build your niche. The most important thing that you can do to help build your new website design business quickly is to listen to a successful designer and use Fraser’s proven game plan for selling websites for top dollar to many different types of high-paying clients. Page up and order now.
©2019 1204869 B.C. Ltd. (P)2020 1204869 B.C. Ltd.
Marketing for Financial Advisors: Leveraging Digital Technology & Online Connection to Create Trust
Summary
Get more clients and grow your practice with the latest marketing techniques!
©2020 Dekker Fraser (P)2020 Dekker Fraser
Office Meta Game
Summary
"Soft skills are the hard skills.” (Amy Edmondson, Harvard University professor) According to People Skills, 80 percent of people who fail at work do so because of a lack of social skills. This is especially true of new hires and millennials who have grown up in the digital world and may not have had an opportunity to learn to effectively communicate in a business setting. Office Meta Game is the best soft skills training guide, because author Dekker Fraser provides real world experience as an employee moving up through successful businesses. He also gives advice for business managers learned from the best business environments in the world at Kraft and Baxter. Fraser is also a prominent leader in soft skills development, teaching communication skills at Northwestern and Columbia, and in many leadership workshops. In this valuable soft skills workbook, you will learn proven methods that can be effectively applied around the world by both employees and supervisors: The two ways the coworkers and supervisors evaluate you and how to ensure that they like you and feel comfortable working with you The five most important interpersonal skills for the modern office and how to quickly develop your social interaction skills in these vital areas The three biggest barriers to effective business communication and proven methods for overcoming those challenges Ways to be likable and listen to others, while still achieving your goals for job promotions and leadership positions Steps to develop effective leadership and collaborative leadership skills for supervisors in order to encourage teamwork and employee collaboration in diverse workplaces Now, you can learn to feel comfortable and have fun at work, while contributing as a productive member of your team in the workplace, just as the author has learned and applied these principles over decades of success in the business world. Click on the "buy now" button to get the audiobook.
©2019 Dekker Fraser (P)2020 Dekker Fraser