Knowledge@Wharton has 2 audiobooks on Listento.it, narrated by 4 narrators. The most-rated is The Customer of Tomorrow.
The Road to Cuba
Summary
A Knowledge@Wharton Original After President Barack Obama's announcement in December 2014, investors, business leaders, and entrepreneurs began asking questions: What will this historic change mean for economic relations between the United States and Cuba? What opportunities - and risks - should US companies consider as they explore the business potential of one of the largest markets in the Caribbean? The Road to Cuba: The Opportunities and Risks for US Business answers those questions and more. In this original in-depth audiobook, Knowledge@Wharton, The Wharton School's online journal of business analysis, addresses: Quick-win opportunities: travel and tourism, telecoms, financial services, and food industries Longer-term prospects: construction and real estate, energy production and mining, manufacturing and retail, pharmaceuticals and biotechnology, and agriculture The political and economic risks and hurdles: An analysis of what could speed up - or derail - progress in relations The Road to Cuba is a comprehensive guide for business leaders in the United States who want to understand the opportunities the Cuban market holds. It is also a must-listen for business leaders in Cuba and around the world who want to understand the investment and competition that is on its way. Gildan Media is proud to bring you another Wharton Digital Press Audiobook. These notable audiobooks contain the essential tools that can be applied to every facet of your career.
©2015 Knowledge@Wharton (P)2015 Gildan Media LLC
The Customer of Tomorrow
Summary
With consumer decisions being made at increasing speed and the time it takes to win wallet-share rapidly shrinking, how can you prepare? Today's customer has more access to information and influencers, at a click or swipe, than ever before. The speed at which consumer decisions are made keeps increasing, and the time it takes for battles over wallet share to be won or lost is shrinking rapidly. Every fundamental assumption about customers is now being challenged: how they shop, where they shop, and why they shop. In this rapidly evolving environment, understanding consumers' behaviors is more critical than ever. The Customer of Tomorrow examines many of the changing behaviors, technologies, and expectations that companies must understand in order to build valuable and lasting relationships in the years to come. Drawn from the best of Knowledge@Wharton's reporting, this volume in the Knowledge@Wharton Essentials series features stories addressing: Customer loyalty in the age of big data When more data doesn't mean better customer service How to build loyal customers in the information age Why customer service is often the ignored side of social media When does it make sense to have a bricks-and-mortar location for customers? The Customer of Tomorrow will help you continue to win wallet share with customers. Gildan Media is proud to bring you another Wharton Digital Press Audiobook. These notable audiobooks contain the essential tools that can be applied to every facet of your career.
©2015 Knowledge@Wharton (P)2015 Gildan Media LLC