Michael Bonilla has 8 audiobooks on Listento.it, narrated by 8 narrators, with an average listener rating of 4★ across 3 ratings. The most-rated is How to Sell Life Insurance.: Life Insurance Selling Techniques, Tips and Strategies.
How to Sell Life Insurance.: Life Insurance Selling Techniques, Tips and Strategies
Summary
In this book we will cover the following topics: Rebuttals/Common objections How to develop a process for selling life insurance Life insurance sales strategies Rapport building Systems to determine a death benefit Why people buy life insurance Common sales maxims and mistakes Selling based on value not price Ways to differentiate yourself in your market Do you have trouble achieving consistent results in your life sales practice? Perhaps this book could help. I've put together in this book most of the process, systems, and techniques that have helped me in my career. Whether you are a seasoned veteran in the life industry or just starting your practice, this book might be what you've been looking for. Are you struggling with objections from prospects? Having trouble finding qualified prospects? Looking for a new strategy or plan of action? Do you have trouble explaining insurance in a simple matter of fact way? Are you looking for under-served markets? Are you looking for structure? Do you ever wonder when to offer permanent over term insurance? Do you wonder how a life insurance retirement plan works? What about the pitfalls of a life insurance retirement plan?
©2018 Michael Bonilla (P)2018 Michael Bonilla
How to Sell Umbrella Insurance
Summary
Are you having trouble coming up with a simple system to sell umbrella insurance? Here are some tricks and tips that I have learned over time. What I have found working with agents and being an agent is that it comes down to asking the right questions and relaying the information in a simple way.
©2018 Michael Bonilla (P)2018 Michael Bonilla
How to Start and Build an Insurance Agency, Edition 2
Summary
Are you thinking about getting into the insurance business? Already in it and need a refresher? Struggling to grow and find ways to sell on value? Having a hard time marketing or growing? This revised version by Michael Bonilla, former insurance agency owner and broker, has packed this edition full of relevant information facing new and existing agents.
©2018 Michael Bonilla (P)2018 Michael Bonilla
How to Handle Objections
Summary
Struggling with objections? Having trouble overcoming objections? Looking for a system to tackle objections? In this short listen I'll share what I've learned throughout my selling career. Objection handling is not some ancient mystical secret!
©2019 Michael Bonilla (P)2019 Michael Bonilla
How to Sell Indexed Universal Life Insurance
Summary
Indexed Universal Life Insurance (IUL) is one of the fastest growing financial products on the market. There are a lot of ways to sell an IUL. As an agent, here is a simple system I used to sell Indexed Universal Life.
©2018 Michael Bonilla (P)2018 Michael Bonilla
How to Sell Life Insurance, 2nd Edition
Summary
Looking for some new life insurance sales insights? Struggling to move the dial on your sales? Find yourself on cruise control? Phone not ringing? In this second edition, I've packed new tricks, tips, and strategies to help you do just that...move the dial on your life business. Selling isn't easy, especially now in this time of hyper competition and insure-tech.
©2019 Michael Bonilla (P)2019 Michael Bonilla
How to Sell Property and Casualty Insurance.
Summary
This audiobook is a comprehensive guide to selling auto, home, and umbrella Insurance. I've also put in some commercial lines tips as well. If you're having a hard time selling insurance based on value and keep getting price objections, then this guide might be what you have been looking for. I've detailed out methods, rebuttals, tips, and techniques to help. This guide answers a lot of common questions I receive from agents. It's tougher now than ever to compete as an insurance agent. Give it a listen, and let me know what you think.
©2018 Michael Bonilla (P)2018 Michael Bonilla
How to Sell Property and Casualty Insurance 2nd Edition: Understanding Insurance Sales, Tips and Techniques
Summary
When a marketing rep comes into your office or someone from the management team and tells you to "sell the value", how often do you find yourself rolling your eyes? As a former agency owner and now a consultant, I often find myself spouting the same slogan. Why? Because, I have done it and done it quite successfully. Whenever a rep came into my office and told me to sell the value of carrier X, I would think that’s something an expensive company would say or an overpriced company, because what else could they say? We’ve officially entered a hard market cycle in California on the personal lines side, which is strange to even say. The market has tightened up and many carriers are non-renewing or reducing underwriting appetite to not take on a lot of new business in California. This is why I started writing in 2014 and again in 2017, 2018 and 2019. In my estimation our industry is going to see a massive shift over the next three or four years. A shift from judgement underwriting to block chain and data underwriting. Artificial intelligence has already been underwriting, selling and handling claims for smaller insure-tech companies for the past four years. This is a prevalent trend in our industry. But, why? Why? Because, we have shifted our focus from selling peace of mind to selling a price. Why? Because, we have put more value on talking about premium, payments and price, than having hard conversations about protecting assets and families. We have shifted hard on price, and almost every insurance company has followed suit in their marketing efforts. Almost exclusively every billboard, social media ad and print ad espouses X insurance carrier savings you up to 25-43 percent on your insurance per year. The conversation has shifted in a way that will cannibalize our industry and wrongfully set expectations for consumers. A recent study by insurancequotes.com found that around 80 percent of consumers self-report in blind surveys that consumers shop or are prompted to shop based on price. This study is congruent with most studies down on consumer behaviour.
©2019 Michael Bonilla (P)2019 Michael Bonilla