Morten Münster has 2 audiobooks on Listento.it, narrated by 2 narrators. The most-rated is Jytte vender tilbage.
I'm Afraid Debbie From Marketing Has Left for the Day
Summary
With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design. Because people in the real world don’t actually behave like the people we build all our usual strategies for. We are opposing human biology and psychology when we insist that good arguments, burning platforms, classic change management, pamphlets, campaigns, and joint meetings are the way to go. Obama, Google and all the rest have instead opted to use an evidence-based approach to change behaviour, and when you’ve read "I’m Afraid Debbie From Marketing Has Left for the Day", you can adopt this approach as well. In his book, Morten Münster has converted 40 years of research in human behaviour into an easily accessible method composed of four steps - a helping hand to all managers and employees who are thirsting for alternatives to conventional means.
©2019 Gyldendal (P)2019 Gyldendal
Jytte vender tilbage
Summary
Proppet med hverdagseksempler sætter han fingereren på de ømme punkter, vi alle kan relatere os til i såvel arbejds- som hjemmesituationer, men ligeså vigtigt giver han konkrete råd til, hvordan man overkommer mange af de benspænd, vi oplever, og får sat fut på forandringerne. I bogen finder du blandt andet ud af: Hvad køen i Netto kan lære dig om, hvorfor forandringer går så langsomt Hvad en hummer kan lære dig om, hvorfor kollegaerne er demotiverede Hvorfor Randers Kommunes strategi ligner angrebsmanualen fra D-dag (og hvorfor det ikke er et kompliment) Hvorfor det er tåbeligt at arbejde på at ændre andres ’mindset’ Hvorfor motivation er overvurderet, og hvad du skal gøre i stedet Hvorfor det er en konkurrencefordel at være uambitiøs Bogen er ligesom "Jytte fra Marketing" målrettet alle, der arbejder med forandringer på alle niveauer i en organisation. Uanset om den organisation er en kommune, en virksomhed eller et parforhold.
©2020 Gyldendal (P)2020 Gyldendal