Robert W. Bly has 2 audiobooks on Listento.it, narrated by 1 narrator, with an average listener rating of 5★ across 2 ratings. The most-rated is The Copywriter's Handbook.
The Copywriter's Handbook
Summary
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed: Eight headlines that work-and how to use them The five-step "Motivating Sequence" for generating more sales and profits 10 tips for boosting landing page conversion rates 15 techniques to ensure your emails get high open and click-through rates This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.
©1985 Robert W. Bly (P)2020 Tantor
The Content Marketing Handbook
Summary
The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling. Listeners will learn how to: Create A-level content that gets noticed, gets read, and eliminates "content pollution" Overcome the biggest weakness of content marketing Double marketing response rates by adding lead magnets, bonus reports, and other free content offers Use content to build brands, enhance reputations, and stand out from the competition Plan, execute, and measure content marketing in a multichannel environment Know when to stop giving away content and start asking for the orders
©2020 Entrepreneur Media, Inc. (P)2020 Gildan Media