Rom Brafman has 4 audiobooks on Listento.it, narrated by 4 narrators, with an average listener rating of 4.8★ across 8 ratings. The most-rated is Sway.
Sway
Summary
Like the best-selling Blink and Freakonomics, this lively narrative is a fresh view of the world, explaining the previously inexplicable and revealing hidden influences on human decision-making. A Harvard Business School student pays over $200 for a $20 bill. Washington, D.C., commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control-tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do? Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, brothers Ori and Rom Brafman reveal the dynamic forces that act on us repeatedly over time, affecting nearly every aspect of our personal and business lives. They show how we are sabotaged by loss aversion (going to great lengths to avoid perceived losses), the diagnosis bias (ignoring evidence that contradicts our initial take on a person or situation), and commitment (even when a plan isn't working, we are reluctant to change course). Weaving together colorful stories about dot-com millionaires, game-show audiences, NBA coaches, and the U.S. Supreme Court, this audiobook tours the flip side of reason and points us toward a more rational life.
©2008 Copyright © Ori and Rom Brafman. Recorded by arrangement with Currency/Doubleday Broadway Publishing Group, a division of Random House, Inc. (P)2008 HighBridge Company
Click
Summary
You know the feeling. You meet someone new—at a party or at work—and you just hit it off. There is an instant sense of camaraderie. In a word, you “click.” From the best-selling authors of Sway, Click is a fascinating psychological investigation of the forces behind what makes us click with certain people, or become fully immersed in whatever activity or situation we’re involved in. From two co-workers who fall head over heels for each other while out to dinner and are married a month later (and 15 years later remain just as in love), to a team of scientists who changed the world with the magic of their invention, these kinds of peak experiences, when our senses are completely focused on the moment, are something that individuals—and companies—strive to achieve. After all, when you’re in the “zone,” you’re happier and more productive. Why is it that we click in certain situations and with certain people, but not with others? Can this kind of magical connection be consciously encouraged? Is there a way to create such peak experiences, whether on a date or in your job? According to Ori and Rom Brafman, there is. In a powerful, story-driven narrative that weaves together cutting-edge research in psychology and sociology, the Brafmans explore what it means to “click”: the common factors present when our brain and senses are fully engaged. They identify five “accelerators” that increase the likelihood of these kinds of magic connections in our work and relationships. From actors vying for a role on a popular TV series to police officers negotiating with hostage takers, we learn how one can foster an environment where we can click with another person and shape our thinking, behavior, and emotions. A fascinating journey into how we engage with the world around us, Click will transform our thinking about those moments when we are in the zone and everything seems to fall into place.
©2010 Ori Brafman & Rom Brafman (P)2010 Random House
Succeeding When You're Supposed to Fail
Summary
IN COUNTLESS STUDIES, PSYCHOLOGISTS HAVE DISCOVERED A SURPRISING FACT: For decades they assumed that people who face adversity - a difficult childhood, career turbulence, sudden bouts of bad luck - will succumb to their circumstances. Yet over and over again they found a significant percentage are able to overcome their life circumstances and achieve spectacular success. How is it that individuals who are not “supposed” to succeed manage to overcome the odds? Are there certain traits that such people have in common? Can the rest of us learn from their success and apply it to our own lives? In Succeeding When You’re Supposed to Fail, Rom Brafman, psychologist and coauthor of the bestselling book Sway, set out to answer these questions. In a riveting narrative that interweaves compelling stories from education, the military, and business and a wide range of groundbreaking new research, Brafman identifies the six hidden drivers behind unlikely success. Among them: The critical importance of the Limelight Effect - our ability to redirect the focus of our lives to the result of our own efforts, as opposed to external forces The value of a satellite in our lives - the remarkable way in which a consistent ally who accepts us unconditionally while still challenging us to be our best can make a huge difference The power of temperament - people who are able to tunnel through life’s obstacles have a surprisingly mild disposition; they don’t allow the bumps in the road to unsettle them By understanding and incorporating these strategies in our own lives, Brafman argues, we can all be better prepared to overcome the inevitable obstacles we face, from setbacks at work to challenges in our personal lives.
©2011 Rom Brafman (P)2011 Random House Audio
Onderstroom
Summary
Hoe kan het dat gezagvoerder Van Zanten, een ervaren KLM piloot, jaren van training en cruciale veiligheidsregels in de wind sloeg, en zodoende de grootste vliegtuigramp aller tijden veroorzaakte? Waarom zijn we eerder geneigd verliefd te worden als we ons in gevaarlijke situaties bevinden? Waarom wilde niemand luisteren toen Joshua Bell, een van de beste violisten ter wereld, een spontaan optreden probeerde te geven in een Amerikaans metrostation? En hoe kunnen studenten economie overgehaald worden om meer dan 100 euro te betalen voor een briefje van 20? De gebroeders Ori en Rom Brafman gaan in "Onderstroom" op zoek naar de onderliggende patronen. Uit hun onderzoek blijkt dat een aantal psychologische onderstromen ons keer op keer weten te verleiden tot irrationeel gedrag. Kennis van deze onderstromen geeft niet alleen een beter begrip van menselijk gedrag, het biedt ook handvatten ter voorkoming van ernstige fouten in de toekomst. "Onderstroom" leest als een wetenschappelijke thriller: de auteurs baseren zich op gedegen onderzoek en presenteren hun bevindingen als een spannend verhaal dat borrelt van de anekdotes en verrassende inzichten. Oorspronkelijke titel: "Sway; The Irresistible Pull of Irrational Behavior". "Onderstroom" is vertaald in het Japans, Koreaans, Russisch, Duits, Portugees, Tsjechisch, Thais, Chinees (versimpeld), Chinees (traditioneel), Grieks, Turks, Italiaans en Spaans. In de Verenigde Staten heeft Sway op de New York Times-bestseller list gestaan. Inhoud: Hoofdstuk 1: Anatomie van een ongeluk, Hoofdstuk 2: Het moeras en commitment, Hoofdstuk 3: De hobbit en de ontbrekende schakel, Hoofdstuk 4: Michael Jorden en sollicitatiegesprekken die op eerste afspraakjes lijken, Hoofdstuk 5: De bipolaire epidemie en het kameleoneffect, Hoofdstuk 6: In Frankrijk draait de zon om de aarde, Hoofdstuk 7: Compensatie en cocaine.
©2010 Home Academy (P)2010 Home Academy