Rusty Shelton has 2 audiobooks on Listento.it, narrated by 2 narrators, with an average listener rating of 4.3★ across 5 ratings. The most-rated is Authority Marketing.
Authority Marketing
Summary
Learn how to use Authority Marketing® to build thought leadership and dominate your competition by playing a game no one else knows is being played with this groundbreaking book! Are you the authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn’t just happen. Authority is built through a systematic process called the "Authority Marketing System". But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing, and you want to grow your business and make a bigger impact, this book will teach you how to use the "Authority Marketing System" to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible authority. In this book, you will learn: What "Authority Marketing" is and how to use it to grow your business The seven pillars of "Authority Marketing" How others have used "Authority Marketing" to create unimaginable success Why thought leadership is your most important secret weapon "Authority Marketing" isn’t about ego or attention. It’s about accelerating the speed of trust, so you are viewed not as an expert with something to sell but as a thought leader with important insight to teach. Start growing your authority today!
©2018 Adam Witty and Rusty Shelton (P)2018 Adam Witty and Rusty Shelton
Mastering the New Media Landscape
Summary
The giant brands that once dominated the media landscape - Oprah, the New York Times, NPR, CNN - have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media - earned, owned, and rented - and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
©2016 Barbara Cave Henricks and Rusty Shelton (P)2016 Barbara Cave Henricks and Rusty Shelton