David Ryder has narrated 8 audiobooks on Listento.it by 5 authors. The most-rated is Do Your Own PR.
Golden Rules - Effective Listening
Summary
You've got through to the prospective customer either or the phone or in person. It's taken preparation, effort, persistence and a slice of luck. But there you are with that one opportunity to make a sale, secure a deal. What on earth do you say? How do you win the prospect over? How do you persuade them that you have the right product or service for them? You've heard that "people buy people", but how do you put that into practice? In this book, David Ryder, who has 20 years' experience of field and telesales, takes you step by step through this essential element of the sale. He explains how to prepare, what questions to ask, when to speak, what to say and how to stack the odds in your favour so that the prospect will want you to take them on as a client. This book is part of the 'Golden Rules' series breaking the whole sales process into easy bite-size chunks.
©2008 David Ryder (P)2008 Summersdale Publishers Ltd
Urban Legends
Summary
To many, urban legends are nothing more than harmless tales told round a camp fire, in a dormitory, or 'round a table in a pub with the express aim of provoking a frisson of fear in the listener through the use of some horrific shock element in a familiar location and an unlucky protagonist who is known to a friend of a friend of a friend. But is there something working at a deeper level? We have all heard stories of the Deep Fried Rat, the Ghostly Hitchhiker, the Hook Handed Killer, or the Poodle in the Microwave, but should we take them at face value or greet them with scorn and derision? Did the events in these tales ever really happen or are they the product of over-active imaginations fearful of the outside world? In this book Nick Harding sets out to describe a host of urban legends, suggesting that we should not dismiss them purely as nonsense nor accept them as gospel truth but strive to understand their underlying meanings and begin to see their true worth as folklore for the modern world. To understand folklore, and therefore the realm of the urban legend, is to understand the psyche of a nation. By understanding urban legends we can gain an insight into our own fears and those of our fellow human beings.
©2005 Pocket Essentials (P)2009 Summersdale Publishers Ltd
The 7 Biggest Mistakes When Making Sales Calls
Summary
You need customers but don't know how to get them. You do NOT want: gurus talking in lofty terms about having the right attitude, understanding psychology and other great sounding but ultimately unhelpful theories.You do want: a SIMPLE, practical guide on how to sell over the phone or how to arrange meetings that you can convert to sales. No gimmicks. No tricks. No nonsense. And you want it written by someone who has been successfully selling and managing sales people for years (preferably decades). The 7 Biggest Mistakes When Making a Sales Call or Meeting is exactly that. In it you will be taken through the seven basic steps of how to select your target market, prepare for a call, create an irresistible angle, get all the information you need from the customer, present your product or service and close the sale. It's written by David Ryder who has 20 years' experience of field and telesales. He's broken company records while selling in the UK, Europe, Asia and North America. He's sold to everyone from garage mechanics to the world's richest lawyers and bankers. He's developed a system that he himself has used and honed. It's simple and it works. This book is part of the Golden Rules series breaking the whole sales process into easy bite-size chunks.
©2008 David Ryder (P)2008 Summersdale Publishers Ltd
Survive and Enrich Yourself in the Credit Crunch
Summary
This book is for you if you are worried about: - skyrocketing fuel and heating costs - rising food bills - expensive mortgage payments - the threat of losing some or all of your income - the nightmare scenario of losing your home. If you're facing the prospect of having to work extra hours, take a second job or cut back on spending to make ends meet, then don't panic. There's no need to give up family time or to work day and night. Earning more money doesn't necessarily mean working harder: with this book you can discover the smart way to boost your income even in a recession. This easy-to-follow guide shows you: - 18 easy money making strategies - 33 powerful money saving techniques - How to save thousands on your mortgage payments - How to knock hundreds off all your monthly bills and outgoings - Simple steps towards taking control of your finances - How to avoid being ripped off Finance and business expert David Ryder is a bestselling author who has appeared on BBC and independent radio helping people sort out their personal finance issues based on information from his website Genuine-Cash-Solutions.com. His friendly, straightforward explanations, tips and advice can benefit every reader, from beginner to expert.
©2008 David Ryder (P)2008 Summersdale Publishers Ltd
Golden Rules - Handling Objections
Summary
You need new customers. You've got your list of prospects. You are prepared to make the phone calls and press the flesh. But one problem keeps plaguing your mind. How do you deal with the objections that will inevitably come up? How do you turn the prospect around? What do you say to someone who completely throws you with some obscure objection. And how do you know if they are serious or just blowing smoke in your face!? In this book, David Ryder, who has 20 years' experience of field and telesales, exposes the key strategy to handling objections. This book will equip you with the tools you need not just to resolve objections, but to prevent them from even coming up in the first place. You'll keep the prospect on side and have them asking you what the next step is! This book is part of the Golden Rules series breaking the whole sales process into easy bite-size chunks.
©2008 David Ryder (P)2008 Summersdale Publishers Ltd
The Naked Trader
Summary
The most entertaining book on how to trade shares is back! This is the book on stock market investing that you can actually enjoy, written in plain English, packed with real-life trading examples and full of candid advice that you just can't get anywhere else. It's the ideal friend for anyone who wants to make money in the markets. In this completely updated and expanded fourth edition, Robbie Burns (aka the Naked Trader) gives you the lowdown on what you need to make money from today's markets without having to sit at a screen all day or swallow a financial dictionary. Even better, he shows you how to do it all tax free! Trading shares, eating toast - making money in between cups of tea, rounds of toast and watching Deal or No Deal - Robbie tells you all you need to know to become a successful trader: from how to find good shares in the first place to the best times to buy and sell as well as how to make sure you have the right mind-set for long-term success. You can also find out how Robbie has even made money during market meltdowns - as well as what his biggest mistakes have been so that you can avoid them! If you're a complete beginner, The Naked Trader is the best place to start. But it's also absolutely perfect if you're already trading and want to learn some new common-sense trading ideas that really work. So whether you just want to make a few quid on the side while you're at work or want to go on to make money from the markets full time and quit work like Robbie, The Naked Trader is everything you've been looking for.
©2014 Harriman House (P)2015 Prospero Media
Writing a Screenplay
Summary
The recent explosion of unsolicited material written for the world's greatest, sexiest entertainment medium has largely produced a mountain of wasted paper. Truth is, the many who write from scratch, no matter how talented, have more chance of winning the lottery than creating an excellent script. The few who achieve success do so because they have shed the blood, sweat and tears necessary to master the elaborate art and craft of screenwriting. This book explodes the myth that a screenplay is the easiest literary form to master, navigates a relatively painless path through the screenwriting labyrinth, and offers an easy to digest step-by-step guide to writing a script from inception to completion. What's in it? The main areas covered are: Motivation; Research & Development; Genre; Idea; Story & Plot; Audience; Character; Action & Setting; Structure; Format; Dialogue; Synopses & Treatments; Drafts; Marketing & The Industry. There's also a glossary of commonly used jargon to further demystify the process.
©2006 Pocket Essentials (P)2008 Summersdale Publishers Ltd
Do Your Own PR
Summary
So you want recognition for your organisation? Your products? Your services? Your good cause? Or maybe you want it for yourself ? Then learn to do your own press relations and become your own a PR expert. There's more to PR than reading your name in the papers or seeing your face on telly. Good press relations is the secret of achieving recognition and it's recognition that sells - whether you are selling software or soft furnishings, hot dogs or hot air balloons. From writing a press release to taking photos, organising a press conference to setting up interviews, facing the reptiles of the press to broadcasting in prime time, Do Your Own PR tells you step by step how to master the skills of the spin doctor and raise your own profile.
©2004 Pocket Essentials (P)2008 Summersdale Publishers Ltd