DeMario Clarke has narrated 8 audiobooks on Listento.it by 9 authors, with an average listener rating of 3.8★ across 4 ratings. The most-rated is Emotional Branding.
Emotional Branding
Summary
Emotional Branding is the best-selling revolutionary business audiobook that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment, and interaction were all clearly predicted in this audiobook 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gob covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new generations are re-inventing business, commerce, and management as we know it by leveraging the power of the web. In studying the role of women as "shoppers in chief" and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the breakup of mass media to more targeted and culturally sensitive modes of communications. As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the margins to be at the center of any marketing strategy. A whole segment in the audiobook looks at the role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. By exploring the five senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers. Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Critics hailed Emotional Branding as a breakthrough and a fresh approach to building brands. Design in this audiobook is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand-building process, and people as the most powerful element of any branding strategy. Most importantly, it emphasizes the need to transcend the traditional language of marketing - from one based on statistics and data to a visually compelling new form of communication that fosters creativity and innovation.
©2009 Marc Gobe (P)2013 Audible, Inc.
The Pittsburgh Cocaine Seven
Summary
Eerily prescient of times to come, this expos examines drug use in Major League Baseball (MLB)during the mid-1980s and one of the biggest drug trials in baseball history. Through a series of exclusive interviews with FBI agents, U.S. attorneys, defense lawyers, journalists, former baseball executives, physicians, and the dealers themselves, the narrative provides a behind-the-scenes look into how the players managed their habits, the effect of the drugs on their athletic performance, and the ruses the players concocted to keep their drug consumption from becoming public knowledge. Among the all-stars implicated as cocaine users were Joaquin Andujar, Dusty Baker, Dale Berra, Keith Hernandez, Lee Mazzilli, John Milner, Dave Parker, and Lonnie Smith, while Willie Mays and Willie Stargell were fingered as amphetamine users. In addition to identifying the players involved, this account reveals how the hapless group of mostly diehard Pittsburgh Pirates fans got into cocaine and connected with the players as well as the often comic deals” that eventually got them busted. Then MLB Commissioner Peter Ueberroth'sfailure to implement a strict drug policy in the aftermath of the trial is also discussed, along with the role this inaction played in enabling the steroid era.
©2010 Aaron Skirboll (P)2013 Audible, Inc.
Whistling Vivaldi
Summary
The acclaimed social psychologist offers an insider’s look at his research and groundbreaking findings on stereotypes and identity. Claude M. Steele, who has been called “one of the few great social psychologists,” offers a vivid first-person account of the research that supports his groundbreaking conclusions on stereotypes and identity. He sheds new light on American social phenomena from racial and gender gaps in test scores to the belief in the superior athletic prowess of black men, and lays out a plan for mitigating these “stereotype threats” and reshaping American identities.
©2010 Claude M. Steele (P)2013 Audible, Inc.
And All Our Wounds Forgiven
Summary
A fictional recreation of the turbulence of the 1960s civil rights movement, narrated from alternating perspectives, chronicles the life and times of charismatic African-American leader John Calvin Marshall, from his rise to national prominence to his tragic assassination.
©1994, 2012 Julius Lester (P)2012 Audible, Inc.
The Man Called Brown Condor
Summary
The forgotten true story of American war hero John Charles Robinson, a.k.a. The Brown Condor of Ethiopia. How did a Black child, growing up in segregationist Mississippi during the early 1900s, become the commander of the Imperial Ethiopian Air Corps during the brutal Italo-Ethiopian War of 1935? In this gripping, never-before-told tale, biographer Thomas E. Simmons brings to life Robinson’s outstanding success in becoming a pilot, his expertise in building and assembling his own working aircraft, his influence on the establishment of a school of aviation at Tuskegee Institute (there would have been no Tuskegee Airmen without him), and his courageous wartime service in Ethiopia during the Italian invasion in 1935 - for which he won international fame. It was during Robinson’s service to Ethiopia that he took to the air to combat the first Fascist invasion of what would become World War II. This remarkable hero may have been the first American to oppose Fascism in combat. When Ethiopia was freed by British troops during World War II, Haile Selassie asked Robinson to return to Ethiopia to help reestablish the Ethiopian Air Force. For Robinson and the five men he picked to go with him, just getting to Ethiopia in wartime 1944 was an adventure in itself. Over the last 23 years, the author has performed original research on John C. Robinson when very little information on this remarkable American hero was available. The Man Called Brown Condor encompasses a vast amount of information based on obscure, forgotten, and heretofore undiscovered facts. This work is more than the definitive biography of a Black pilot who became a US hero, only to be unfairly forgotten. It provides insight on racial conditions in the first half of the 20th century and illustrates the political intrigue within a League of Nations afraid to face the rise of Fascism. The Man Called Brown Condor is a new, exciting, heroic adventure in history, and provides the reader with an unforgettable story of an incredible American hero.
©2013 Thomas E. Simmons (P)2013 Audible, Inc.
The John Carlos Story
Summary
Nominated for an NAACP Image Award, Outstanding Literary Work Autobiography/Biography Seen around the world, John Carlos and Tommie Smith’s Black Power salute on the 1968 Olympic podium sparked controversy and career fallout. Yet their show of defiance remains one of the most iconic images of Olympic history and the Black Power movement. Here is the remarkable story of one of the men behind the salute, lifelong activist John Carlos.
©2011 John Carlos and Dave Zerlin (P)2013 Audible, Inc.
Wilt
Summary
The author, a native of Philadelphia and an alumnus, as was Wilt Chamberlain, of Overbrook High School, spent four years researching and interviewing the most important people in Wilt's life. The result is a capturing of Wilt's personality and thoughts that relatively few people other than family and closest friends ever knew.
©2004 Robert Allen Cherry (P)2012 Audible, Inc.
Wash
Summary
In this luminous debut, Margaret Wrinkle takes us on an unforgettable journey across continents and through time, from the burgeoning American South to West Africa and deep into the ancestral stories that reside in the soul. Wash introduces a remarkable new voice in American literature. In early 1800s Tennessee, two men find themselves locked in an intimate power struggle. Richardson, a troubled Revolutionary War veteran, has spent his life fighting not only for his country but also for wealth and status. When the pressures of westward expansion and debt threaten to destroy everything he’s built, he sets Washington, a young man he owns, to work as his breeding sire. Wash, the first member of his family to be born into slavery, struggles to hold onto his only solace: The spirituality inherited from his shamanic mother. As he navigates the treacherous currents of his position, despair and disease lead him to a potent healer named Pallas. Their tender love unfolds against this turbulent backdrop while she inspires him to forge a new understanding of his heritage and his place in it. Once Richardson and Wash find themselves at a crossroads, all three lives are pushed to the brink.
©2013 Margaret Wrinkle. Recorded by arrangement with Grove/Atlantic, Inc. (P)2013 Audible, Inc.