Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle", using the "Velcro Theory of Memory", and creating "curiosity gaps". In this indispensable guide, we discover that sticky messages of all kinds (from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship, to a new-product vision at Sony) draw their power from the same six traits. Made to Stick is a book that will transform the way you communicate ideas. It includes a fast-paced tour of success stories (and failures), such as the Nobel Prize-winning scientist who drank a glass full of bacteria to prove a point about stomach ulcers, the charities who make use of "the Mother Teresa Effect", and the elementary school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas and tells us how we can apply these rules to making our own messages stick.
©2006 Chip Heath and Dan Heath (P)2007 Random House, Inc.
Best-selling author Tao Wong presents the second novel in the Thousand Li series.
©2019 Tao Wong (P)2019 Tantor
The Artist's Way is the seminal book on the subject of creativity. An international best seller, millions have found it to be an invaluable guide to living the artist's life. Still as vital today, or perhaps even more so, than it was when it was first published one decade ago, it is a powerfully provocative and inspiring work. In a new introduction to the book, Julia Cameron reflects upon the impact of The Artist's Way and describes the work she has done during the last decade and the new insights into the creative process that she has gained. Updated and expanded, this anniversary edition reframes The Artist's Way for a new century.
©1997 Julia Cameron (P)1997, 2005 Penguin Audiobooks
**An AudioFile Magazine Earphones Award-winning production** A six-week Artists Way Program from legendary author Julia Cameron "A book on better listening seems particularly suited for audio, and careful listeners will be rewarded." (Booklist) The newest audiobook from beloved author Julia Cameron, The Listening Path is a transformational journey to deeper, more profound listening and creativity. Over six weeks, listeners will be given the tools to become better listeners - to their environment, the people around them, and themselves. The reward for learning to truly listen is immense. As we learn to listen, our attention is heightened and we gain healing, insight, clarity. But above all, listening creates connections and ignites a creativity that will resonate through every aspect of our lives. Julia Cameron is the author of the explosively successful book The Artists Way, which has transformed the creative lives of millions of readers and listeners since it was first published. Incorporating tools from The Artists Way, The Listening Path offers a new method of creative and personal transformation. Each week, listeners will be challenged to expand their ability to listen in a new way, beginning by listening to their environment and culminating in learning to listen to silence. These weekly practices open up a new world of connection and fulfillment. In a culture of bustle and constant sound, The Listening Path is a deeply necessary reminder of the power of truly hearing. A Macmillan Audio production from St. Martin's Essentials
©2021 Julia Cameron (P)2021 Macmillan Audio
Through their many best-selling books, Natalie Goldberg and Julia Cameron have done nothing less than deepen the way millions of us experience the art and practice of writing and creativity. Now, with The Writing Life, Cameron and Goldberg join forces for the first time in this revealing dialogue that speaks to our common search for an everyday spirituality. Join these two creative giants as they explode cherished misconceptions about who should write and why they should do it, opening the door to the writer's world for everybody, not just a chosen few. Goldberg and Cameron take us inside their personal lives as committed writers and spiritual seekers and explore the following questions: How can writing best be practiced? What is the difference between therapeutic writing and writing for publication? How do we conquer the twin dragons of mood and time? Is it dangerous or inspirational to dabble in different arts, such as music, painting, and writing? How is addiction related to the writer's life? Edgy, surprising, and useful for its hard-won advice, The Writing Life is an invitation to a life-transforming act that requires no more than a pen, some paper, and the will to get started.
©2005 Julia Cameron and Natalie Goldberg (P)2005 Julia Cameron and Natalie Goldberg
A dynamic new creative-renewal program from the woman who has inspired millions to discover and recover their creative souls. In The Prosperous Heart, Julia Cameron presents a ten-week program for using your creative heart and soul to lead you to prosperity in all the areas of your life. With inspiring new daily tools and strategies that follow in the footsteps of Cameron's groundbreaking The Artist's Way, this book guides readers in developing a life that is as full and as satisfying as they ever thought possible. Drawing on her decades of experience working with artists as an expert on the creative process, Cameron shines a clear light on the path to forging a direct relationship between the passion that ignites our creative work and the more practical aspects of living our lives (for example, how one can keep a roof over one's head without losing track of the soul). In this wise volume, Cameron gives readers the courage and permission to live their lives as they create their art: purposely and fully.
©2011 Julia Cameron (P)2011 Penguin Audio