Cover art for Indistractable

Indistractable

211 ratings

Summary

"Indistractable provides a framework that will deliver the focus you need to get results." (James Clear, author of Atomic Habits) You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you're about to get back to work, a colleague taps you on the shoulder to chat. At home, screens get in the way of quality time with your family. Another day goes by, and once again, your most important personal and professional goals are put on hold.   What would be possible if you followed through on your best intentions? What could you accomplish if you could stay focused and overcome distractions? What if you had the power to become "indistractable"?   International best-selling author, former Stanford lecturer, and behavioral design expert, Nir Eyal, wrote Silicon Valley's handbook for making technology habit-forming. Five years after publishing Hooked, Eyal reveals distraction's Achilles' heel in his groundbreaking new book.   In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more.   Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.   Inside, Eyal overturns conventional wisdom and reveals:  Why distraction at work is a symptom of a dysfunctional company culture - and how to fix it   What really drives human behavior and why "time management is pain management"   Why your relationships (and your sex life) depend on you becoming indistractable   How to raise indistractable children in an increasingly distracting world  Empowering and optimistic, Indistractable provides practical, novel techniques to control your time and attention - helping you live the life you really want.

©2019 Nir Eyal (P)2019 Audible, Inc.

Narrator: Nir Eyal
Length: 5 hrs and 15 mins
Available on Audible
Cover art for Hooked: How to Build Habit-Forming Products

Hooked: How to Build Habit-Forming Products

121 ratings

Summary

Note to Audible Listeners: As of December 2019, this version of the Hooked audiobook has been revised and rerecorded to greatly improve audio quality. Please disregard any reviews mentioning poor audio quality prior to December 2019. Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people use because they want to, not because they have to. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners: Practical insights to create user habits that stick. Actionable steps for building products people love. Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products. New for second edition! An additional case study for building health habits. Nir Eyal distilled years of research, consulting, and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. He is also the author of Indistractable: How to Control Your Attention and Choose Your Life.

©2014 Nir Eyal (P)2014 Nir Eyal

Available on Audible
Cover art for The Artist's Way

The Artist's Way

72 ratings

Summary

The Artist's Way is the seminal book on the subject of creativity. An international best seller, millions have found it to be an invaluable guide to living the artist's life. Still as vital today, or perhaps even more so, than it was when it was first published one decade ago, it is a powerfully provocative and inspiring work. In a new introduction to the book, Julia Cameron reflects upon the impact of The Artist's Way and describes the work she has done during the last decade and the new insights into the creative process that she has gained. Updated and expanded, this anniversary edition reframes The Artist's Way for a new century.

©1997 Julia Cameron (P)1997, 2005 Penguin Audiobooks

Available on Audible
Cover art for Romeo and Juliet: A Novel

Romeo and Juliet: A Novel

37 ratings

Summary

Exclusively written for Audible, only available in audio "I think Romeo and Juliet is the greatest, most tragic love story ever told. What David Hewson did with this script is so exciting to me. I really love the fact that he followed avenues that Shakespeare suggested but didn't necessarily detail in depth. If you want to immerse yourself in a warm bath of Garganega and the heat of Verona and hear a brilliant story about a young woman who is challenging the restraints of her time, listen to this audiobook, which has romance, poetry, politics, and humor to spare." (Narrator Richard Armitage) It's a story you think you know: the age-old tale of "star-cross'd lovers"; two families at war; a romance, so pure and absolute, fated for a tragic end. It's a story so thoroughly embedded in our culture, and so frequently retold. Yet, nothing captures the spark, the possibility, and the surprise of Shakespeare's work quite like this.... In Romeo and Juliet: A Novel, author David Hewson reworks and expands on the classic story so that it becomes something richer, something new and entirely its own. Much more than a simple love story, it is a brilliant examination of young versus old, hope against despair, and, for Juliet, the search for individual identity at a time when women were regarded as little more than chattel. An original production commissioned by Audible, Romeo and Juliet: A Novel marks the second pairing of David Hewson and actor Richard Armitage, whose previous partnership resulted in Audible's 2014 Audiobook of the Year, Hamlet, Prince of Denmark: A Novel. Hewson's talent for writing for audio is undeniable, and he finds his perfect vocal foil in Armitage, an actor of immense range and absorbing intensity. Together, they bring you a familiar story told in a surprising way - with an ending you might not expect. Bonus: Audiobook includes an afterword written and narrated by David Hewson.

©2016 David Hewson (P)2016 Audible, Inc.

Length: 11 hrs and 5 mins
Available on Audible
Cover art for Hooked

Hooked

1 rating

Summary

Découvrez les secrets de création de produits à succès dans le best-seller mondial Hooked : comment créer un produit ou un service qui ancre des habitudes de Nir Eyal. Selon une étude universitaire, les gens consultent leur téléphone 34 fois par jour. Mais d'après les spécialistes du secteur, on approcherait plutôt le chiffre sidérant de 150 consultations quotidiennes. Incroyable, direz-vous ? Nous sommes tous accros ! Comment les entreprises florissantes créent des produits addictifs ? Nir Eyal le dévoile en nous présentant le modèle "Hook" : un processus en quatre phases pour générer l'engagement à long terme de l'utilisateur. En écoutant ce livre audio, vous apprendrez : Pourquoi les entreprises qui créent des habitudes chez leurs clients possèdent un avantage compétitif important ; Comment évaluer l'impact des habitudes des utilisateurs ; Comment encourager les habitudes de vos clients en utilisant les quatre phases du modèle Hook ; Pourquoi c'est important d'évaluer l'éthique de vos techniques ; Et beaucoup plus ! Hooked explique en détail les quatre phases de création d'un produit sûr et efficace. Complet, rempli d'exemples de véritables entreprises et agrémenté de conseils, ce livre audio deviendra votre clé pour créer un produit indispensable ! Lorsque vous achetez ce titre, le fichier PDF qui l'accompagne sera disponible dans votre confirmation d'achat envoyée par mail ainsi que dans votre bibliothèque, depuis votre ordinateur.

©2014 / 2018 Titre Original : "Hooked : How to Build Habit-Forming Products". Nir Eyal / Éditions Eyrolles, Paris, France. Traduit par Pascal-Marie Deschamps (P)2020 ABP Éditions

Author: Nir Eyal
Length: 4 hrs and 17 mins
Available on Audible
Cover art for Die Kunst, sich nicht ablenken zu lassen

Die Kunst, sich nicht ablenken zu lassen

Summary

Noch nie war die Welt so voller Ablenkungen: Kollegen, Lärm, Tweets und E-Mails sind einige der häufigsten externen Konzentrationskiller im Alltag. Schlimmer ist nur noch der selbstverschuldete Dauergebrauch von Tabletts oder Smartphones, der sein übriges dazu beiträgt, dass wir uns kaum noch längere Zeit auf etwas konzentrieren können. In seinem neuen Hörbuch "Die Kunst, sich nicht ablenken" zu lassen zeigt der Bestsellerautor Nir Eyal, wie Ablenkung in unseren Köpfen entsteht - und wie man ihr widerstehen kann. Es ist längst nicht ausreichend, sich kurze Auszeiten von seinem Smartphone oder Social Media zu verordnen. Die entscheidenden Punkte sind die richtige Einstellung, die passenden Gewohnheiten und der entsprechende Gebrauch von Technik. Dieses Buch ist ein Muss für alle, die über ihre Aufmerksamkeit wieder selbst bestimmen und die ihre Zeit wieder in den Griff bekommen möchten - im Alltag und vor allen Dingen im Berufsleben.

©2019 Redline Verlag, München. Übersetzung von Britta Fietzke (P)2020 Redline Verlag, München

Narrator: Peter Wolter
Length: 6 hrs and 2 mins
Available on Audible