Bernhard Schroeder has 4 audiobooks on Listento.it, narrated by 3 narrators, with an average listener rating of 4.7★ across 98 ratings. The most-rated is Brands and Bulls**t..
Brands and Bulls**t.
Summary
As a digital marketer, are you marketing banner ads or building brands? Do you even know what a brand decision tree or a category ladder is? Probably not. Well, it's not your fault. You most likely grew up inside of a digital marketing environment. You had no brand mentor. However, your future career success depends on your ability to grow from being a digital marketer to becoming a brand expert. Brands and Bulls**t. strips away the mystery of branding and gives you a branding primer necessary for every digital marketer. This new branding audiobook offers you the insight and tools to learn how to excel at marketing strategy and branding. It is filled with over 20 years of expertise working with some of the best brands and branding experts in the world. Add wisdom, knowledge and value to your marketing career. This audiobook will help you: Understand what branding in a digital world really means Learn how to create a powerful brand that creates a customer "feeling" Create specific brand strategies that really work in the marketplace Review 10 possible brand strategies and understand their potential Understand how positioning and category ladders work and why Utilize tools like brand decision trees to simplify complex brand choices Create a branding strategy for a client or company that targets a blue ocean Begin to comprehend the new four P's of marketing and their impact Learn how to quickly create a brand plan with the BrandPlanr Whether you work at a brand or work in an agency, you need to understand exactly how to build and lead a brand. You need to believe that to be a great marketer, you just need more branding insight and tools. And you definitely need to understand the difference between branding and bulls**t. Achieve the marketing career you deserve. This is the branding primer every digital marketer has been waiting for. Enjoy.
©2017 Bernhard Schroeder (P)2017 Gildan Media LLC
Fail Fast or Win Big
Summary
Entrepreneurs have long been taught that to be successful, they need to spend months perfecting a business plan and finding investors before they can finally launch their business. But with the marketplace changing at lightning speed, this notion is not only outdated - it's costly. There's no point to building a business in a bubble. Today’s entrepreneurs must embrace the idea of "failing fast." They need to connect with real customers and determine quickly whether their idea is worth pursuing, needs new direction, or should be abandoned altogether. Fail Fast or Win Big shows entrepreneurs how to: Create a rapid prototype of their product or service Develop a business model instead of a business plan Test it repeatedly with customers so they can spot failure early Continue to refine the model based on customer interactions Leverage their network and resources in order to run lean The longer it takes to launch a company, the more changes there will have been in the market place. Featuring real-life examples of entrepreneurs who set out to fail fast and ended up winning big, this ground breaking guide reveals how the right kind of risk can really pay off.
©2015 Bernhard Schroeder (P)2015 Gildan Media LLC
Startup Culture Mindset
Summary
Startup Culture Mindset: A Primer to Building an Amazing Culture and Tribe was written for startup founders or executives who aspire to create an amazing team that buys into the mission. The key is to understand that the founder of a startup or leaders of a company determine the culture on purpose. And in order to do that well, you have to understand the key elements of a culture framework. Based on 20 years of company creation, leadership, and observation, Bernhard Schroeder shares with you the key elements of a culture framework: Leadership: Led by the founders or key leaders of a startup. Mission: The goal of the startup from a customer point of view. Values: The core values of the startup, usually determined by the leadership. Freedom/Accountability: The key mantra to any successful startup.
©2019 Bernhard Schroeder (P)2020 Gildan Media
Simply Brilliant
Summary
What if you could brainstorm innovative solutions to your company's challenges? What if you could dream up new businesses that capture markets? What if you could tap the creative genius driving Silicon Valley's success stories? The truth is you can! Analytical thinkers, numbers people, non-artists - everyone can generate imaginative ideas. All it takes is letting go of the "I'm not creative" mindset and employing a proven process. Using his CreativityWorks framework, creativity and innovation expert Bernhard Schroeder explains how to break out of your mental box, reignite natural curiosity, and move step by step through a set of exercises that help individuals and teams: Fuel creativity through tight deadlines Create more ideas in brainstorming sessions Radically improve products Find inspired solutions using IdeaGen, SCAMPER, Observation Lab, Tempero, the Phoenix List, and other tools From surroundings that spur interaction to culture that promotes creativity, Simply Brilliant opens the door to imagination and limitless opportunity.
©2016 Bernhard Schroeder (P)2016 Gildan Media LLC