Charlene Li has 5 audiobooks on Listento.it, narrated by 6 narrators, with an average listener rating of 4.8★ across 5 ratings. The most-rated is Groundswell - Expanded and Revised Edition.
New Rules for Business
Summary
LEARN THE NEW RULES FOR BUSINESS.... 3 GREAT BOOKS TEACH YOU HOW TO MAKE SOCIAL MEDIA WORK FOR YOU! Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry - yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it's bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don't bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!)...now more than ever, content rules! Learn how to create killer blogs, podcasts, videos, eBooks, webinars (and more) that engage customers and ignite your business. In The Now Revolution, renowned marketers and social media experts Jay Baer and Amber Naslund offer an effective seven-part plan to harness the power of the social web and adapt to the new era of instantaneous business. Customers aren't going to wait for your next polished press release to decide if they like you and your products or services. Instead, they're choosing between you and your competition every second of every day - and talking about it online. Keeping up with them requires shifts that will make your business faster, smarter, and more social.
©2011; 2010; 2011 Charlene Li, Josh Bernoff; Ann Handley, CC Chapman; Jay Baer, Amber Naslund (P)2012 Gildan Media LLC
Groundswell - Expanded and Revised Edition
Summary
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: Evaluate new social technologies as they emerge Determine how different groups of consumers are participating in social technology arenas Apply a four-step process for formulating your future strategy Build social technologies into your business Groundswell is required listening for executives seeking to protect and strengthen their company's public image.
©2011 Charlene Li, Josh Bernoff (P)2011 Gildan Media Corp
The Disruption Mindset
Summary
Many companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But as best-selling author Charlene Li explains, that’s not how disruption works. Disruption doesn’t create growth; instead, growth creates disruption. Growth is always hard, and disruptive growth is exponentially harder. It requires companies to make tough decisions in the face of daunting uncertainties: Should we bet our company’s future on next-generation customers or today’s reliable ones? Should we abandon our current business model for an entirely new one? Making bold changes demands bold leadership and, often, massive cultural transformation. Over the years, Li has seen some organizations beat the odds and succeed at becoming disruptive: Adobe, ING Bank, Nokia, Southern New Hampshire University, and T-Mobile, among them. Their stories make it clear that organizations don’t have to be tech start-ups or have the latest innovations to transform. What they need to do is develop a disruptive mind-set that permeates every aspect of the organization. Li lays out how to do so by focusing on three elements: A strategy designed to meet the needs of future customers Leadership that creates a movement to drive and sustain transformation A culture that thrives on disruptive change. Drawing on interviews with some of the most audacious people driving disruptive transformation today, Li will inspire leaders at all levels to answer the call to lead disruptive transformation in their organizations, communities, and society.
©2019 Charlene Li (P)2019 Charlene Li
Groundswell
Summary
A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social-networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity. In Groundswell, two of Forrester Research's top analysts tell listeners how to turn the force of customers connecting to their own advantage. With 25 vivid cases from around the world - from health care to retail to consumer goods to business services - Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether listeners are in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for them, backed up with real-world ROI to prove it works. Groundswell is based on hard consumer data and experience with dozens of companies. The listener will hear how the marketers of Procter & Gamble proved that subtle marketing within a community was four times as effective as television...how Best Buy taps into the intelligence of over a thousand of its employees with its own social network...how Dell has transformed itself by embracing customer insights in nearly every department...and how a South African winery boosted its sales tenfold by tapping into the power of bloggers, YouTube, Facebook, and every other tool in the social technology arsenal. This trend cannot be ignored. Listeners must learn how to ride the wave. There's no going back.
©2008 Forrester Research (P)2008 Gildan Media Corp
The Engaged Leader
Summary
NYT and WSJ best-selling author Charlene Li guides business leaders deeper than ever before into the uncomfortable and ever-changing terrain of the digital era. Technology has revolutionized the very idea and nature of relationships between leaders and their followers. Yet many leaders remain stuck at arms length from those they lead and serve, relying on specialized teams to interact with customers, on their direct reports to keep tabs on how employees are doing, and on the digital natives in their organization to stay abreast of new technologies. Now, in The Engaged Leader: A Strategy for Your Digital Transformation, Li helps leaders adapt to the demands and opportunities of digital leadership. To be a true digital leader requires a metamorphosis: You must connect directly by listening, sharing, and engaging using digital technologies. This metamorphosis is not easy, comfortable, or painless - if your palms aren't sweaty or your stomach isn't churning, then you probably aren't really practicing digital leadership. The Engaged Leader addresses why leaders need to master a new way of developing relationships, which begins by stepping out of traditional hierarchies; how to listen at scale, share to shape, and engage to transform; the art of making this transformative mind shift; and the science of applying the right tools to meet your strategic goals. This transformation is not optional. Those who choose not to make this change will be abandoned for those who inspire people to follow them. The Engaged Leader provides leaders with the skills and confidence they need to transform their leadership, and in turn, their organizations. The Engaged Leader also provides guidance to institutions - businesses, communities, and schools - on how to develop and nurture digital leadership. It is a must-listen for anyone who values a deeper connection between leaders and those they serve.
©2015 Charlene Li (P)2015 Gildan Media LLC