Charles Vogl has 2 audiobooks on Listento.it, narrated by 2 narrators, with an average listener rating of 4.5★ across 3 ratings. The most-rated is The Art of Community: Seven Principles for Belonging.
The Art of Community: Seven Principles for Belonging
Summary
This book is a guide for leaders seeking to build a community, to strengthen the community they already have, or who may not think of themselves as community leaders but who are envisioning a group they hope to create. These communities can be formal, with official memberships and administrations, or informal, tied by shared values and commitments. Some people think communities happen by accident, or have to emerge organically, but Charles Vogl emphasizes that there are solid, time-honored principles for consciously building them. Drawing on 3,000 years of tradition, Vogl lays out seven enduring principles that every community of every kind must master to be effective and supportive. He describes each principle's purpose and provides extensive hands-on tools for implementing them. He also helps leaders ensure that their communities remain healthy and life-affirming and not degenerate into rigid cults.
©2016 Charles H. Vogl (P)2016 Charles H. Vogl
Building Brand Communities: How Organizations Succeed by Creating Belonging
Summary
An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be. Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas: Innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums. They also reveal principles to grow a new brand community to critical mass. This is the first comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.
©2020 Carrie Melissa Jones and Charles H. Vogl (P)2020 Carrie Melissa Jones and Charles H. Vogl