Zainab Salbi has narrated 2 audiobooks on Listento.it by 5 authors, with an average listener rating of 4.5★ across 49 ratings. The most-rated is The Challenger Customer.
The Challenger Customer
Summary
Based on an exhaustive study of hundreds of sales reps and thousands of customers across multiple industries, the authors found that every potential customer contact falls into one of seven distinct profiles. While many are worth talking to, the highest performing reps concentrated their time on a specific few. Most sales reps prefer to approach customers who are open and eager to meet with them, people with clearly articulated needs that make them easy to connect to solutions. The authors call these customers Talkers. The high performers spent their time, instead, with customers who were less eager to meet, generally skeptical and difficult to manage, and much more apt to be agnostic about one supplier over another. They call these customers Mobilizers. High performers understand what their average-performing colleagues don't: in a world in which complex deals require widespread consensus across a diverse - and typically dysfunctional - set of customer stakeholders, only Mobilizers have the skill and the will to fight for large-scale, disruptive change and, ultimately, help win the deal. Challenger sellers, in other words, target Challenger customers. The authors unveil research that identifies Mobilizers and provide a roadmap for how sales and marketing teams can find them, engage them with disruptive insight, and leverage them to drive consensus across the customer organization. Once you have identified the Mobilizers among your customers, almost any rep, with the right coaching, tools, and marketing support can start a chain reaction that leads to a whole organization getting on board with even the most provocative ideas.
©2015 Brent Adamson (P)2015 Penguin Audio
Freedom Is an Inside Job
Summary
By all appearances, Zainab Salbi has had an impressive life. Growing up as the daughter of Saddam Hussein’s personal pilot, she eventually became a celebrated humanitarian and activist. Yet, as she was helping thousands of women in war-torn countries, Salbi’s personal life was coming to a crisis. In Freedom Is an Inside Job, Salbi explores her own riveting journey to wholeness - and how embarking on such a journey enables each of us to create the world we want to live in. After years of working as a successful CEO and change-maker, Salbi realized that if she wanted to confront and heal the shadows of the world, she needed to face her own shadows first - and this could only be done by looking within. Through personal anecdotes, real-life stories, parables, and insightful guidance, Salbi takes us through a process of self-discovery. We learn to uncover our hidden motives and desires so we can live in alignment with our authentic values. “As long as we are conflicted within, we will continue to live in conflict without”, writes Salbi. “If we want to change the world, we must begin with ourselves.”
©2018 Zainab Salbi (P)2018 Sounds True